Essay on Gender and Sexuality - 2673 Words

Gender and sexuality can be comprehended through social science. Social science is â€Å"the study of human society and of individual relationships in and to society† (free dictionary, 2009). The study of social science deals with different aspects of society such as politics, economics, and the social aspects of society. Gender identity is closely interlinked with social science as it is based on an identity of an individual in the society. Sexuality is â€Å"the condition of being characterized and distinguished by sex† (free dictionary, 2009). There are different gender identities such as male, female, gay, lesbian, transgender, and bisexual that exists all around the world. There is inequality in gender identities and dominance of a male†¦show more content†¦8). The traditional views of gender roles are indeed quite different from the modern views. The men in society are the bread-winners where as the women take care of the children and home. There are basi c and common work roles, however in terms of behaviour and involvement there are gender role distinctions. The sex roles generally play out in modern society as well, some sex roles and stereotypes for girls are that they are â€Å"nonaggressive, nonathletic, emotionally expressive, tender, domestic, and nurturing. Boys on the other hand are â€Å"aggressive, value achievement, attain goals through conflict, and work towards monetary success† (Whicker and Kronenfeld, 1986; pp. 8). The males in the society are â€Å"emotionally anesthetised, aggressive, physically tough and daring, unwilling or unable to give nurturance to a child† (Lewis and Sussman, 1986; pp. 1). These traits are carried out by this particular gender mostly outside the society to demonstrate their strength. Those individuals who ignore to carry out these personality traits are seen as weak and unmanly. The women on the other hand are given the responsibility of looking after the family and are suppo sed to have the opposite personality traits. For instance a woman can show emotions but not outside of the family because of the shame that would bring to theShow MoreRelatedGender, Gender And Sexuality Essay1748 Words   |  7 PagesIt has been discussed in the class lectures that Women and Gender Studies challenge the idea of whose knowledge is privileged or valued. The article â€Å"Doing Gender, Doing Class† serves as a great example to ask that question in regards to the expression of gender and sexuality, and how those two are heavily influenced by the social class construct. Trautner argues that â€Å"gender in organizations interacts with other major features of stratification - such as class and race - to construct unique organizationalRead MoreGender, Gender And Sexuality Essay1295 Words   |  6 PagesGender and Sexuality Gender and sexuality are problematically understood and represented in Australian classrooms because of the presence of gender bias and the marginalisation of sexually diverse students, which reflects the patriarchal society that we live in. It is important to acknowledge that issues related to gender and sexuality are not just issues for older children and teenagers. They are just as applicable to young children who are at a very impressionable and susceptible stage of theirRead MoreGender Roles : Gender And Sexuality1319 Words   |  6 Pages In today’s society, new terminology surrounding gender and sexuality are constantly be added or updated. Upon learning more about the varying types of individuals as well as society becoming more accepting of the alternate varieties of gender roles, it is important for all to be able to keep up with it. For starters, gender refers to the femininity or masculinity of an individual through the social, and cultural characteristics associa ted with the biological sex (Yarber, p. 125). Additionally, thereRead MoreThe Body, Gender, And Sexuality964 Words   |  4 PagesAllise Sellers Unit 2 Reading Response The body, gender, and sexuality are intertwined concepts that have been simplified to a point that attempts to explain each of these characteristic constructs purely through biology. However, ignoring the social implications in various cultures takes away from the complex analysis these foundational human descriptors actually deserve. In the writings of R.W. Connell, Suzanne Kessler, S.E. Smith, Lisa Wade, Riki Wilchins, and Patricia Hill Collins, these authorsRead MoreGender, Sex, And Sexuality1363 Words   |  6 PagesJones Mr.DiGulio Honor Freshman English-3 26 April 2016 Gender, Sex, and Sexuality Gender, sex, and sexuality are not new concepts in today’s society. These three terms have been around for a long time, but they have only just started to surface and be taught and understood by the nation. Slowly society is learning that sex does not determine one’s sexual orientation and gender and who you are is nothing to be ashamed about. A person’s sexuality has been with them ever since and before they were bornRead MoreThe Issue Of Gender And Sexuality Essay1398 Words   |  6 Pagesdifferent is based on genetics. Having a different view of oneself’s gender is not always a choice. It is considerably something that is known right away and is usually not second guessed then there are no decision to be made about whether they are choosing to be that way or not. Genetics decides eye color, hair color, and facial features, so accordingly it would most likely decide the decisions and views on gender and sexuality. In reality, it is often overlooked that genetics play a massive roleRead MoreSex, Gender, And Sexuality1490 Words   |  6 PagesSex, gender, and sexuality are words that are constantly are been not understood properly and also misused by societies. But scholars through research and history have come up with basic ways to distinguish what each term means. Starting with the term sex, sex is know n as a biological structure of a person (Renzetti 2). There also is another way that sex defined, some believe that the definition of is the meaning the society and each individual gave it, â€Å"or the various ways we express our sexualRead MoreSexuality and Gender: Foucaults Construction of Sexuality1458 Words   |  6 PagesSexuality and gender: Foucaults construction of sexuality According to Foucaults theory of sexuality, both heterosexuality and homosexuality are constructs, rather than are ideas that are innately part of the individuals genetic makeup or sexuality. Before the 19th century mania for classifying persons and documenting medical disorders, there were only homosexual acts. Now, there are homosexual persons because of the medicalization of the language of homosexuality. Heterosexuality was alsoRead MoreGender and Sexuality in Culture1053 Words   |  5 Pagesfields made information available through ethnographic readings and studies. A key inquiry anthropologists seek to answer is the distinction between and role of sex, gender, and sexuality within each separate culture. Y The Last Man and other ethnographic texts connect culture, its language, and the formation of gender, sex, and sexuality roles in any given society. Y The Last Man begins with Yorick, a young man who lives and works at home talking to his girlfriend, Beth. Yorick is working out whileRead MoreExploitation Of Gender And Sexuality963 Words   |  4 PagesExploitation of Gender and Sexuality in Ex Machina The ever-evolving cinematic myth of Frankenstein has been recreated in various forms that parallel Mary Shelley’s original novel. Director Alex Garland transforms the cinemyth as a modern interpretation in the film Ex Machina through the character, Nathan, and his AI machines. The tensions of their relationship highlight the notorious creator/created dynamic of the cinemyth. Through the rapport between the main characters, Nathan and Caleb, and the

How Does The Learning Adapted All Through The Course, The...

Abstract: This paper serves to apply the learning adapted all through the course, the advancement and development in my lifespan. I will plan to show a working learning of the speculations, wording, and ideas of human development and advancement. I will indicate how these orders apply to my own particular backgrounds and how I did all through my key life occasions, through the utilization of observational studies. Develop mentalist’s knowledge the development of growth in nonhuman species, the most popular observe progress and transformation in people. In difference I will emphasis on the ways people and myself change and grow during our lives, with reflection of constancy in our live span. Together, these conclusions recommend that†¦show more content†¦Being that my mother had already experience childbirth before, she took extra precautions to make sure I was healthy. Developing milestones are imperative in a child’s life. Formative breakthroughs have an exten sive variety of diverse useful abilities that a youngster has the capacity do as they hit certain ages. Outset and youth are dynamic times of development and change (Gerber, Wilks, Erdie-Larena, 2010). At every age a youngster should achieve points of reference in their life that would consider them as creating typical. In the event that the kid does not achieve that specific breakthrough for their age then they are considered to have a formative deferral. Formative points of reference are connected with a tyke s gross engine, psychological, social, dialect, and fine engine aptitudes. At the point when a kid adds to their gross engine aptitudes they find themselves able to walk, stand, and sit. They figure out how to utilize their real muscle bunches. At the point when the youngster achieves the subjective breakthrough he or she demonstrates that they find themselves able to take care of issues, demonstrate a comprehension, and thinking abilities. Creating breakthroughs additio nally incorporate dialect. At the point when a youngster leaves on specific

The Rise of Event Industry Free Essays

string(60) " is a team effort including all the different role players\." Introduction To Event Report The Rise Of Event Industry And Event Tourism YinJin Chen (Damon) 2-6 Words Count: 2052 words Date: 20 October, 2012 Table Of Content Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 3 Chapter One: Events place today†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦4 People activities†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 4 Government Support†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 4 Important for local†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦5 Chapter Two: Events and Environment Sustainability†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 5 Important for Environment Sustainability†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦. We will write a custom essay sample on The Rise of Event Industry or any similar topic only for you Order Now 5 Effects to environment†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 6 What measures we can do?†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ The biggest challenges that we faced†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦8 Chapter Three: The events effects on society in future†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 9 Positive effects †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦9 Negative effects†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 10 Events industry in 20 years†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 11 Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 12 Refer ence List†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 13 Introduction In today’s society background, people become to pay more attention for the development of event industry and event tourism. For the past years, you might not have any concept about event, perhaps you also did not notice that event occurred in the world every single minute. Event has already into our life and people play different roles in it. Based on size and impact, we describe and categories them such as Mega-Events, for example Olympic Games, World Cup. Hallmark Events which like China Spring Festival, The Water-sprinkling Festival. Major Events such as Golf open championship, Formula one racing. General speaking, the emergence of the events and which process of developing affects our life. What benefits that events bring to us? what disadvantages that events cause? In the following report, I am going to analysis the importance of the events industry’s in today’s Society. What measures can an event take in order to achieve environmental sustainability? How does events industry effects our society in the future. Chapter one Special events can include national days and celebrations, important civic occasions, unique cultural performances, major sporting fixtures, corporate functions, trade promotions and product launches (Bowdin et al, 2011). It looks like that we can see events are everywhere and today it has became a growth industry. For example, as News reported that for recent Olympic Games held which attract more and more countries and athletes to participate in it. At the same time, the number of audience has also been increasing year by year. Such as the 2012 Olympics Games in London, Chinese audiences in China in order to watch the games on TV that do not care about time difference. The emergence of events bring a large number of tourists to host venue, tourists make consumption on local and at the same time TV ratings increase has brought big income which direct cause huge economic growth. Government play an important role in Events, sometimes government gives money and policy support to organizers, sometimes governments may also themselves be event producers or host organizations. For example, Mega-events like Olympic Games, World Cup. For event tourism, Governments invested in the development of event tourism, which give money support, contributed important to events specific needs infrastructure, for example, exhibition centers and stadiums. In the specific case of China, for example, there was only one convention and exhibition center larger than 50,000 square meters in 1992. By 2003 this number had risen to 16(Kaye, 2005). Events are also important for local community, as we know Hallmark Events, for example Chinese New year, The water-sprinkling Festival in Thai, The Munich Oktoberfest. These kind of festivals attract foreign tourism and mercy fund-raising. That is reason why those places of their communities that can still continue a century later for many of these festivals. Chapter two The real question regarding environmental sustainable is â€Å"What are we going to leave to future generations†. Today more people realized that if we keep developing our world which like what we did before, we need more than one earth to provide resources to maintain our life. So this just makes us to realized the importance of sustainable development. At the moment when we development of events, we also bring some impacts to the environment at the same time. For example, when we are building a conference and exhibition center, we have to concern about carbon emissions because of the engineering machinery we are using. How to correctly deal with construction waste is also a serious problem. As time moves on, the term â€Å"green events† have entered the events industry to generally refer to control the negative environmental impacts of events, including carbon reduction, recycling, waste reduction and so on. Olympic Games is one of famous Mega-events. The Centennial Olympic Congress, Congress of Unity, held in Paris in 1994, recognized the importance of the environment and sustainable development, which led to the inclusion of a paragraph in Rule 2 of the Olympic Charter (Olympic. org, unknown time). The IOC(International Olympic Committee) has admitted its specific function to promote sustainable development and to take the environment as the third dimension of the Olympic spirit, sports and culture. Event greening is not rocket science; it is common sense if you care about people and our planet. It should also make financial sense, and build a positive brand, with many other benefits unfolding as it becomes a standard way of doing business. However, it is essential that it is incorporated into the core function of the event, and should not be an afterthought or an add-on at the last minute (Plato, 2010). It is very important that environmental sustainability are included right from the start, even in the tender process for larger events. High-level support is essential and an appropriate budget to make sure that events greening process is successful. To ensure the successful implementation of event- greening strategy, there are some processes we can do. Preparation As an events organizer, firstly we have to set up a green team, not only one person. Everyone in this team is playing each role. For example, the green team could include managers, high-level decision makers, managers, environmental experts, and key operational staff relating to aspects such as venues, transport, communication and so on. Making events green should not be the responsibility of only one person, but is a team effort including all the different role players. You read "The Rise of Event Industry" in category "Essay examples" Planning The second step is to determine the main principles and these principles should be supported by go through a simple greening policy to show what you want to achieve. This can be given to sponsors and suppliers, so that they are also encouraged to consider their environmental impact, and to keep your policy. Implementation The third step is to ensure the planning into real action. If more people participate, it will make the task much easier. Encourage participants to get actively involved in greening initiatives, and ensure that they are aware of process and know how they can contribute. Staff and team members should be informed about the greening plan, and their in the process should be clued. Monitoring and evaluation Monitoring and evaluation in the green event is a very necessary conditions, it should be applied to and continuous development. In the detailed plan, the early event middle and late relates in together. This can guarantee information in the implementation process will not be misunderstood. I think the biggest challenges for us to do is that when an event has finished, if we consider sustainability, it is important to take into ccount the positive long-term impact or legacy of event on the host city or community. Like how to strengthen the social impact, such as community involvement and fair employment. Balancing with increase local economic, social and environmental benefits. Chapter 3 Events can have some positive and negative social impacts in the future. Cooper et al. (2005,pp. 246-247) have identified the following positive generic social impact s of tourism that can also be ascribed to events. * The fostering of community/ civic pride. Creating sociocultural awareness and peace. * Shared infrastructure. * Direct sociocultural support. (Raj Musgrave, 2009) According to the above, events can let people fell the real life. This will motivate and assist the host feel proud, and provide a better experience for the participants. Events can bring people to new places and give them more understanding and knowledge of cultures and environments. This can be looked as a process of education, if leader do like this properly, it can make our society has more awareness, sympathy and admiration. Events can make countries bring more culture exchange, so that the participants and the local community can promote peaceful development. When events host in a developing country, for example, the FIFA 2010 World Cup in South Africa, The local infrastructure according to the requests of events construction, so this can make people to improve the quality of life by enjoy these improved facilities. These infrastructures include improving sports venues, airport and public transportation construction. The different events can provide funds to help local charities, conserve natural and culture sites and restore heritage sites. The revenue comes from events held in the goods sold and tickets cost can be donated to the local charity organization. Events can also have negative impacts in future, it can effects to participants, stakeholders and host local community. Events participants from other country that sometimes their behaviors can bring a detrimental impact on quality of life for the local community. For example, such as crowding and congestion will happen in future. In some country, local people has being displaced from their land in order to build new facilities construction. For example like Olympic games. How to deal with the Games infrastructure after games, especially new venues. More attention needs to be paid like after Olympic Games end, charge the regional and venues fees whether can provide sustainable returns and make community benefit. If such facilities do not have a significant post-Games use they can become ‘white elephants’, and a burden to the taxpayers (Cashman, 2002). One question we have to think about which is after Olympic games, do we have to put money in to maintain the venues? If we need, making money cost effective. Sydney’s Aquatic Centre is a good example of a dual purpose venue in that it housed both the best facilities for elite sport as well as sport for all venue, which included play areas for children. The future of the Main Stadium, by contrast, is more problematic. There is the initial cost of reconfiguring the Stadium, reducing its capacity from 120,000 to 80,000 and then there is the problem of finding sufficient tenants to make the Stadium cost efficient (Searle, 2002) In my opinion, events industry in future 20 years will be a lot of changes. Because events of the future will need to adapt and evolve to respond to economic, environmental, social and technological changes. As we think an event has to think green today and even more in future. Events bring our environment negative effects gradually reduce and make more contribution to make our environment sustainability. Events of scale will be increased and countless of new themes will be gave out. Events industry comprehensive rise up and become the important part of the tourism economic. Conclusion As the Olympic Games has been hosting successfully, people become to pay more attention about events industry. Events is developing gradually and become more important. But in its development process we also see negative effects for our environment and society. But I believe that in the events industry development process of future, the organizers will be more efficient to manage it in order to make event industry better. Reference List Bowdin, G. , Allen, J. , O’Toole, W. , Harris, R. , McDonnell, I. , (2011). Events management. 3rd ed. Great Britain, Elsevier. Cooper, C. , Fletcher, J. , Fyall, A. , Gilbert, D. and Wanhill, S. (2005). Tourism Principles and Practice, 3rd edn. Prentice Hall, London. Cashman, Richard (2002): Impact of the Games on Olympic host cities: university lecture on the Olympics [online article]. Barcelona :Centre d’Estudis Olimpics (UAB). International Chair in Olympism (IOC-UAB). Available from: ;http://olympicstudies. uab. es/lectures/web/pdf/cashman. pdf; [Date of publication:2002] Kaye, A. (2005). China’s convention and exhibition center boom. Journal of Convention ; Event Tourism, 7(1), 5-22. Olympic. org. Mission [Internet] Sport and environment commission: Available from: ; http://www. olympic. org/sport-environment-commission? tab=mission; Plato, D,. (2010). Smart Events HANDBOOK: How to implement event greening. Cape Town, Independent publisher. Raj, R. and Musgrave, J. (2009). Event Management and Sustainability. CAB International, London. Searle, Glen (2002): Uncertain legacy: Sydney’s Olympic stadium. European planning studies, vol. 10, no. 7, p. 845-60. How to cite The Rise of Event Industry, Essay examples

The Impact of Brand Equity on Consumer’s Behaviour

Question: Discuss about the Impact of Brand Equity on Consumers Behaviour. Answer: Project Context Marketing plays a vital role in examining the process of business in todays world. It is quite impossible to overstate the importance of marketing in the field that would be efficient enough in generating higher productivity of the organizations. Marketing sector is that process of management that deals with responsible identification, anticipation ad satisfaction of the consumers requirements prevailing in the economy (Ekpo, et al., 2015). Marketing aims at meeting the needs and wants of the customers that would benefit the firm. Marketing oriented companies arrange their products and the services of business in accordance with the needs and wants of the customers (Hair Jr Lukas, 2014). This provides them with the initiative to fulfil their profit aspects along with the fulfilment of customers wants and needs. Being a marketing manager for a firm, it is quite important for me to frame a successful framework that would help in marketing the products associated with the firm. Marketing manager deals with the activities associated with the marketing department of the firm (Morgan Piercy, 2015). They must develop the marketing strategies or the company in line with the company objectives. They must coordinate marketing campaigns with the sales executives of the firms. There has been a considerable rise in the rate of marketing managers for the firm, which might lead to a 9% rise in the demand for such managers between the years 2014-2024. It is one of the fastest developing occupations (Knapp, Vangelisti Caughlin, 2014). Efficient marketing criteria contain some aspects that must be capable in satisfying the wants of the consumers, adhere to their problems, promote the product, and create the ability of delivering value proposition or promise to the consumers. Analysing my professionalism in the field of marketing would consist of systematic flow of processes that would include understanding the market, framing the marketing strategy, analysing the marketing programs and implementing the plan (Babin Zikmund, 2015). My analysis about my future perspectives would be accustomed to the concept of promoting the goods thereby focussing on the advantages and uses of the product that is to be marketed. The current situation of the market must be quite well versed, that would help me in structuring the future plan with respect to the marketing strategies to be framed. The strategies should be efficient enough in generating the demand accustomed to the product (Massey, 2014). Marketing the products of a particular firm is quite different with the sales promotional activities, the major motive of sales promotion is just to bear huge sales profits of the firm, whereas marketing helps in raising the demand of the product and raising the sales revenue along with their focus towards consumer satisfaction. My future professionalism in marketing would focus in targeting the market, the customer needs and the integrated marketing objectives acknowledged. This would provide me with the incentive to act in a prope r manner that would be quite appropriate in fulfilling the objectives of my role. Project Proposal: Working Title of the Project The impact of brand equity on consumers behaviour: a thematic analysis of apple Background and Definition of the Problem Brand equity is derived from the consumers perception of the brand name of a particular product or service, rather than from the product itself. The aspect of brand is considered as more meaningful than just maintaining the focus on the products (Aaker Biel, 2013). The dimensions of the product would be able to describe the attributes of the product itself that could be easily imitated by the competitors. Yet, brand is considered as one of the most important aspect that would be explained by the emotions and relationships of the firm with the consumers. It is quite important for the firm to develop the brand equity of the firm in order to raise the brand loyalty aspects among the consumers. It would positively affect the demand of the products of the firm along with the increase in their profit margin. Justification of the problem Apple is one of the most developed companies that operate its business globally. Apple deals in the production of electronic devices among various other rival competitors. The products that are provided by the firm are of high quality and maintain an average costly product in the market. Being in a competitive world, the demand value for the product must be well attained due to the tough competitor faced from the competitors. The organization must be efficient enough to generate certain beneficial aspects that could be effective enough to generate the brand equity among the customers of the firm (Vomberg, Homburg Bornemann, 2015). A firm like Apple, who sells high standardised and modernized products, must aim at improving their practices to develop the brand equity among the consumers. It would help in increasing the brand loyalty of the consumers and thereby help in generating high demand towards the product. Projects Proposed Aim The aim of this research paper is to analyse the importance of brand equity and how apples brand equity creates impact on the consumers buying behaviour. Objective The objectives of the research paper could be stated as follows: Attain the brand strategies followed by apple in order to create brand equity among the consumers Attain the information of how consumers behaviour is related to the brand image of apple Research Questions The research questions that must be adhered in this research paper would be : What are the brand strategies followed by apple in order to create brand equity among the consumers? How is consumer behaviour related to the brand image of apple? Critical Literature Review Brand equity deals with the information regarding the brand from a receivers perspective or how the consumer would absorb the marketing message of the firm (Davcik, Vinhas da Silva Hair, 2015). Certain outcomes that would adhere to the product with a brand name if compared with the outcomes of the demand of the product without a brand name would be the best definition for defining brand equity. Brand equity is the commercial value that has been perceived from the consumers through their perception towards the product (Washburn, et al., 2015). Three primary levels are adhered to brand equity. These three activities are customer market, product market and financial market. These are activities and responses during the formation of a brand. The response of the consumer could be analysed with their willingness to pay for the product. If there has been a raise in their willingness to pay for the product, hence, it helps in initiating consumer behaviour towards the product (Huang Sarigll, 2014). This process is beneficial in adding value to the products of the firms raising their goodwill and market capitalization. Brand equity is concerned with the m9dnset of the customers, which would generate the customer market, whereas the sales generates the product market and value senses the financial market. The process aids in understanding the formation of brand equity and its complexity (Fatma, Rahman Khan, 2015). The mindset of the consumers is one of the most complex part of brand equity that consists of brand awareness and bran d image. Brand awareness deals with the memory of the consumer in being able to recognize the product whereas, brand image deals with the perception of the brand based on associations (Erdem Swait, 2016). Brand equity is considered as an important aspect of three product of the firm that would be beneficial enough in analysing the future projections to be undertaken by the firm. It helps in addressing to certain strategies and policies that would be appropriate in generating demand for the product and maintaining the brand loyalty. This would thereby help in promoting the product and increase the sales and revenue of the firm. Brand equity is one of the most crucial aspects to be undertaken by the marketing section of the firm (Aaker Biel, 2013). So far, the peer reviewed journals and research conducted has been dealing with the advantages of brand equity, brand loyalty, quality and various other aspects together improving the demand rate for the product (Huang Sarigll, 2014). None of the papers have researched on the individuality of brand equity in attaining growth for the demand of the products sold. This paper would conduct such research to fill the gap. Overview of the Research The research paper would consist of five aspects introduction, literature review, research methodology, data analysis, conclusion and summary. The introduction part of the paper would consist of the background of the issues, justification, aims, objectives and research questions. It would be followed by the literature review that would help in addressing the theories on brand equity. Research methodology would analyse the method in which the research would be conducted. It would be a secondary research. In order to address the research framework would be the financial report of the firm that would consists of the sales, revenue and profit earned by the firm in the span of 5 years ("Apple - Annual Report", 2017). Approaches for the research From the resourced data, data analysis would be conducted that would show how brand equity of the firm is affecting the revenue of the company (Buil, De Chernatony Martnez, 2013). Finally, conclusion and findings of the research paper would be provided. Gantt Chart Main activities 1st week 2nd week 3rd week 4th week 5th week 6th week Topic Selection Data collection from secondary sources Framing layout of the research Literature review Formation of the research Plan Selection of the Appropriate Research Techniques Primary data collection Analysis Interpretation of Data Collection Conclusion of the Study Formation of Rough Draft Submission of Final Work Table 1: Gant chart (Source: As created by author) Reference Aaker, D. A., Biel, A. (2013).Brand equity advertising: advertising's role in building strong brands. Psychology Press. Apple - Annual Report. (2017). Investor.apple.com. Retrieved 30 March 2017, from https://investor.apple.com/secfiling.cfm?filingid=1193125-15-356351 Babin, B. J., Zikmund, W. G. (2015).Exploring marketing research. Cengage Learning. Buil, I., De Chernatony, L., Martnez, E. (2013). Examining the role of advertising and sales promotions in brand equity creation.Journal of Business Research,66(1), 115-122. Davcik, N. S., Vinhas da Silva, R., Hair, J. F. (2015). Towards a unified theory of brand equity: conceptualizations, taxonomy and avenues for future research.Journal of Product Brand Management,24(1), 3-17. Ekpo, A. E., Riley, B. K., Thomas, K. D., Yvaire, Z., Gerri, G. R. H., Muoz, I. I. (2015). As worlds collide: The role of marketing management in customer-to-customer interactions.Journal of Business Research,68(1), 119-126. Erdem, T., Swait, J. (2016). The Information-Economics Perspective on Brand Equity.Foundations and Trends in Marketing,10(1), 1-59. Fatma, M., Rahman, Z., Khan, I. (2015). Building company reputation and brand equity through CSR: the mediating role of trust.International Journal of Bank Marketing,33(6), 840-856. Hair Jr, J. F., Lukas, B. (2014).Marketing research. McGraw-Hill Education Australia. Huang, R., Sarigll, E. (2014). How brand awareness relates to market outcome, brand equity, and the marketing mix. InFashion Branding and Consumer Behaviors(pp. 113-132). Springer New York. Huang, R., Sarigll, E. (2014). How brand awareness relates to market outcome, brand equity, and the marketing mix. InFashion Branding and Consumer Behaviors(pp. 113-132). Springer New York. Knapp, M. L., Vangelisti, A. L., Caughlin, J. P. (2014).Interpersonal Communication Human Relationships. Pearson Higher Ed. Massey, G. R. (2014, December). The Role of Coercive and Non-coercive Influence Tactics in Sales Manager/Marketing Manager Working Relationships. In2014 ANZMAC Conference. ANZMAC. Morgan, R., Piercy, N. (2015). Role Uncertainty and Marketing Performance in Service Firms. InProceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference(pp. 670-674). Springer International Publishing. Vomberg, A., Homburg, C., Bornemann, T. (2015). Talented people and strong brands: The contribution of human capital and brand equity to firm value.Strategic Management Journal,36(13), 2122-2131. Washburn, J. H., Till, B. D., Priluck, R., Boughton, P. D. (2015). The Effect of Co-Branding on the Brand Equity of Constituent and Composite Brands Before and After Trial. InProceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference(pp. 394-394). Springer International Publishing.