Essay on Gender and Sexuality - 2673 Words

Gender and sexuality can be comprehended through social science. Social science is â€Å"the study of human society and of individual relationships in and to society† (free dictionary, 2009). The study of social science deals with different aspects of society such as politics, economics, and the social aspects of society. Gender identity is closely interlinked with social science as it is based on an identity of an individual in the society. Sexuality is â€Å"the condition of being characterized and distinguished by sex† (free dictionary, 2009). There are different gender identities such as male, female, gay, lesbian, transgender, and bisexual that exists all around the world. There is inequality in gender identities and dominance of a male†¦show more content†¦8). The traditional views of gender roles are indeed quite different from the modern views. The men in society are the bread-winners where as the women take care of the children and home. There are basi c and common work roles, however in terms of behaviour and involvement there are gender role distinctions. The sex roles generally play out in modern society as well, some sex roles and stereotypes for girls are that they are â€Å"nonaggressive, nonathletic, emotionally expressive, tender, domestic, and nurturing. Boys on the other hand are â€Å"aggressive, value achievement, attain goals through conflict, and work towards monetary success† (Whicker and Kronenfeld, 1986; pp. 8). The males in the society are â€Å"emotionally anesthetised, aggressive, physically tough and daring, unwilling or unable to give nurturance to a child† (Lewis and Sussman, 1986; pp. 1). These traits are carried out by this particular gender mostly outside the society to demonstrate their strength. Those individuals who ignore to carry out these personality traits are seen as weak and unmanly. The women on the other hand are given the responsibility of looking after the family and are suppo sed to have the opposite personality traits. For instance a woman can show emotions but not outside of the family because of the shame that would bring to theShow MoreRelatedGender, Gender And Sexuality Essay1748 Words   |  7 PagesIt has been discussed in the class lectures that Women and Gender Studies challenge the idea of whose knowledge is privileged or valued. The article â€Å"Doing Gender, Doing Class† serves as a great example to ask that question in regards to the expression of gender and sexuality, and how those two are heavily influenced by the social class construct. 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How Does The Learning Adapted All Through The Course, The...

Abstract: This paper serves to apply the learning adapted all through the course, the advancement and development in my lifespan. I will plan to show a working learning of the speculations, wording, and ideas of human development and advancement. I will indicate how these orders apply to my own particular backgrounds and how I did all through my key life occasions, through the utilization of observational studies. Develop mentalist’s knowledge the development of growth in nonhuman species, the most popular observe progress and transformation in people. In difference I will emphasis on the ways people and myself change and grow during our lives, with reflection of constancy in our live span. Together, these conclusions recommend that†¦show more content†¦Being that my mother had already experience childbirth before, she took extra precautions to make sure I was healthy. Developing milestones are imperative in a child’s life. Formative breakthroughs have an exten sive variety of diverse useful abilities that a youngster has the capacity do as they hit certain ages. Outset and youth are dynamic times of development and change (Gerber, Wilks, Erdie-Larena, 2010). At every age a youngster should achieve points of reference in their life that would consider them as creating typical. In the event that the kid does not achieve that specific breakthrough for their age then they are considered to have a formative deferral. Formative points of reference are connected with a tyke s gross engine, psychological, social, dialect, and fine engine aptitudes. At the point when a kid adds to their gross engine aptitudes they find themselves able to walk, stand, and sit. They figure out how to utilize their real muscle bunches. At the point when the youngster achieves the subjective breakthrough he or she demonstrates that they find themselves able to take care of issues, demonstrate a comprehension, and thinking abilities. Creating breakthroughs additio nally incorporate dialect. At the point when a youngster leaves on specific

The Rise of Event Industry Free Essays

string(60) " is a team effort including all the different role players\." Introduction To Event Report The Rise Of Event Industry And Event Tourism YinJin Chen (Damon) 2-6 Words Count: 2052 words Date: 20 October, 2012 Table Of Content Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 3 Chapter One: Events place today†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦4 People activities†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 4 Government Support†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 4 Important for local†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦5 Chapter Two: Events and Environment Sustainability†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 5 Important for Environment Sustainability†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦. We will write a custom essay sample on The Rise of Event Industry or any similar topic only for you Order Now 5 Effects to environment†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 6 What measures we can do?†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ The biggest challenges that we faced†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦8 Chapter Three: The events effects on society in future†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 9 Positive effects †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦9 Negative effects†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 10 Events industry in 20 years†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 11 Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 12 Refer ence List†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 13 Introduction In today’s society background, people become to pay more attention for the development of event industry and event tourism. For the past years, you might not have any concept about event, perhaps you also did not notice that event occurred in the world every single minute. Event has already into our life and people play different roles in it. Based on size and impact, we describe and categories them such as Mega-Events, for example Olympic Games, World Cup. Hallmark Events which like China Spring Festival, The Water-sprinkling Festival. Major Events such as Golf open championship, Formula one racing. General speaking, the emergence of the events and which process of developing affects our life. What benefits that events bring to us? what disadvantages that events cause? In the following report, I am going to analysis the importance of the events industry’s in today’s Society. What measures can an event take in order to achieve environmental sustainability? How does events industry effects our society in the future. Chapter one Special events can include national days and celebrations, important civic occasions, unique cultural performances, major sporting fixtures, corporate functions, trade promotions and product launches (Bowdin et al, 2011). It looks like that we can see events are everywhere and today it has became a growth industry. For example, as News reported that for recent Olympic Games held which attract more and more countries and athletes to participate in it. At the same time, the number of audience has also been increasing year by year. Such as the 2012 Olympics Games in London, Chinese audiences in China in order to watch the games on TV that do not care about time difference. The emergence of events bring a large number of tourists to host venue, tourists make consumption on local and at the same time TV ratings increase has brought big income which direct cause huge economic growth. Government play an important role in Events, sometimes government gives money and policy support to organizers, sometimes governments may also themselves be event producers or host organizations. For example, Mega-events like Olympic Games, World Cup. For event tourism, Governments invested in the development of event tourism, which give money support, contributed important to events specific needs infrastructure, for example, exhibition centers and stadiums. In the specific case of China, for example, there was only one convention and exhibition center larger than 50,000 square meters in 1992. By 2003 this number had risen to 16(Kaye, 2005). Events are also important for local community, as we know Hallmark Events, for example Chinese New year, The water-sprinkling Festival in Thai, The Munich Oktoberfest. These kind of festivals attract foreign tourism and mercy fund-raising. That is reason why those places of their communities that can still continue a century later for many of these festivals. Chapter two The real question regarding environmental sustainable is â€Å"What are we going to leave to future generations†. Today more people realized that if we keep developing our world which like what we did before, we need more than one earth to provide resources to maintain our life. So this just makes us to realized the importance of sustainable development. At the moment when we development of events, we also bring some impacts to the environment at the same time. For example, when we are building a conference and exhibition center, we have to concern about carbon emissions because of the engineering machinery we are using. How to correctly deal with construction waste is also a serious problem. As time moves on, the term â€Å"green events† have entered the events industry to generally refer to control the negative environmental impacts of events, including carbon reduction, recycling, waste reduction and so on. Olympic Games is one of famous Mega-events. The Centennial Olympic Congress, Congress of Unity, held in Paris in 1994, recognized the importance of the environment and sustainable development, which led to the inclusion of a paragraph in Rule 2 of the Olympic Charter (Olympic. org, unknown time). The IOC(International Olympic Committee) has admitted its specific function to promote sustainable development and to take the environment as the third dimension of the Olympic spirit, sports and culture. Event greening is not rocket science; it is common sense if you care about people and our planet. It should also make financial sense, and build a positive brand, with many other benefits unfolding as it becomes a standard way of doing business. However, it is essential that it is incorporated into the core function of the event, and should not be an afterthought or an add-on at the last minute (Plato, 2010). It is very important that environmental sustainability are included right from the start, even in the tender process for larger events. High-level support is essential and an appropriate budget to make sure that events greening process is successful. To ensure the successful implementation of event- greening strategy, there are some processes we can do. Preparation As an events organizer, firstly we have to set up a green team, not only one person. Everyone in this team is playing each role. For example, the green team could include managers, high-level decision makers, managers, environmental experts, and key operational staff relating to aspects such as venues, transport, communication and so on. Making events green should not be the responsibility of only one person, but is a team effort including all the different role players. You read "The Rise of Event Industry" in category "Essay examples" Planning The second step is to determine the main principles and these principles should be supported by go through a simple greening policy to show what you want to achieve. This can be given to sponsors and suppliers, so that they are also encouraged to consider their environmental impact, and to keep your policy. Implementation The third step is to ensure the planning into real action. If more people participate, it will make the task much easier. Encourage participants to get actively involved in greening initiatives, and ensure that they are aware of process and know how they can contribute. Staff and team members should be informed about the greening plan, and their in the process should be clued. Monitoring and evaluation Monitoring and evaluation in the green event is a very necessary conditions, it should be applied to and continuous development. In the detailed plan, the early event middle and late relates in together. This can guarantee information in the implementation process will not be misunderstood. I think the biggest challenges for us to do is that when an event has finished, if we consider sustainability, it is important to take into ccount the positive long-term impact or legacy of event on the host city or community. Like how to strengthen the social impact, such as community involvement and fair employment. Balancing with increase local economic, social and environmental benefits. Chapter 3 Events can have some positive and negative social impacts in the future. Cooper et al. (2005,pp. 246-247) have identified the following positive generic social impact s of tourism that can also be ascribed to events. * The fostering of community/ civic pride. Creating sociocultural awareness and peace. * Shared infrastructure. * Direct sociocultural support. (Raj Musgrave, 2009) According to the above, events can let people fell the real life. This will motivate and assist the host feel proud, and provide a better experience for the participants. Events can bring people to new places and give them more understanding and knowledge of cultures and environments. This can be looked as a process of education, if leader do like this properly, it can make our society has more awareness, sympathy and admiration. Events can make countries bring more culture exchange, so that the participants and the local community can promote peaceful development. When events host in a developing country, for example, the FIFA 2010 World Cup in South Africa, The local infrastructure according to the requests of events construction, so this can make people to improve the quality of life by enjoy these improved facilities. These infrastructures include improving sports venues, airport and public transportation construction. The different events can provide funds to help local charities, conserve natural and culture sites and restore heritage sites. The revenue comes from events held in the goods sold and tickets cost can be donated to the local charity organization. Events can also have negative impacts in future, it can effects to participants, stakeholders and host local community. Events participants from other country that sometimes their behaviors can bring a detrimental impact on quality of life for the local community. For example, such as crowding and congestion will happen in future. In some country, local people has being displaced from their land in order to build new facilities construction. For example like Olympic games. How to deal with the Games infrastructure after games, especially new venues. More attention needs to be paid like after Olympic Games end, charge the regional and venues fees whether can provide sustainable returns and make community benefit. If such facilities do not have a significant post-Games use they can become ‘white elephants’, and a burden to the taxpayers (Cashman, 2002). One question we have to think about which is after Olympic games, do we have to put money in to maintain the venues? If we need, making money cost effective. Sydney’s Aquatic Centre is a good example of a dual purpose venue in that it housed both the best facilities for elite sport as well as sport for all venue, which included play areas for children. The future of the Main Stadium, by contrast, is more problematic. There is the initial cost of reconfiguring the Stadium, reducing its capacity from 120,000 to 80,000 and then there is the problem of finding sufficient tenants to make the Stadium cost efficient (Searle, 2002) In my opinion, events industry in future 20 years will be a lot of changes. Because events of the future will need to adapt and evolve to respond to economic, environmental, social and technological changes. As we think an event has to think green today and even more in future. Events bring our environment negative effects gradually reduce and make more contribution to make our environment sustainability. Events of scale will be increased and countless of new themes will be gave out. Events industry comprehensive rise up and become the important part of the tourism economic. Conclusion As the Olympic Games has been hosting successfully, people become to pay more attention about events industry. Events is developing gradually and become more important. But in its development process we also see negative effects for our environment and society. But I believe that in the events industry development process of future, the organizers will be more efficient to manage it in order to make event industry better. Reference List Bowdin, G. , Allen, J. , O’Toole, W. , Harris, R. , McDonnell, I. , (2011). Events management. 3rd ed. Great Britain, Elsevier. Cooper, C. , Fletcher, J. , Fyall, A. , Gilbert, D. and Wanhill, S. (2005). Tourism Principles and Practice, 3rd edn. Prentice Hall, London. Cashman, Richard (2002): Impact of the Games on Olympic host cities: university lecture on the Olympics [online article]. Barcelona :Centre d’Estudis Olimpics (UAB). International Chair in Olympism (IOC-UAB). Available from: ;http://olympicstudies. uab. es/lectures/web/pdf/cashman. pdf; [Date of publication:2002] Kaye, A. (2005). China’s convention and exhibition center boom. Journal of Convention ; Event Tourism, 7(1), 5-22. Olympic. org. Mission [Internet] Sport and environment commission: Available from: ; http://www. olympic. org/sport-environment-commission? tab=mission; Plato, D,. (2010). Smart Events HANDBOOK: How to implement event greening. Cape Town, Independent publisher. Raj, R. and Musgrave, J. (2009). Event Management and Sustainability. CAB International, London. Searle, Glen (2002): Uncertain legacy: Sydney’s Olympic stadium. European planning studies, vol. 10, no. 7, p. 845-60. How to cite The Rise of Event Industry, Essay examples

The Impact of Brand Equity on Consumer’s Behaviour

Question: Discuss about the Impact of Brand Equity on Consumers Behaviour. Answer: Project Context Marketing plays a vital role in examining the process of business in todays world. It is quite impossible to overstate the importance of marketing in the field that would be efficient enough in generating higher productivity of the organizations. Marketing sector is that process of management that deals with responsible identification, anticipation ad satisfaction of the consumers requirements prevailing in the economy (Ekpo, et al., 2015). Marketing aims at meeting the needs and wants of the customers that would benefit the firm. Marketing oriented companies arrange their products and the services of business in accordance with the needs and wants of the customers (Hair Jr Lukas, 2014). This provides them with the initiative to fulfil their profit aspects along with the fulfilment of customers wants and needs. Being a marketing manager for a firm, it is quite important for me to frame a successful framework that would help in marketing the products associated with the firm. Marketing manager deals with the activities associated with the marketing department of the firm (Morgan Piercy, 2015). They must develop the marketing strategies or the company in line with the company objectives. They must coordinate marketing campaigns with the sales executives of the firms. There has been a considerable rise in the rate of marketing managers for the firm, which might lead to a 9% rise in the demand for such managers between the years 2014-2024. It is one of the fastest developing occupations (Knapp, Vangelisti Caughlin, 2014). Efficient marketing criteria contain some aspects that must be capable in satisfying the wants of the consumers, adhere to their problems, promote the product, and create the ability of delivering value proposition or promise to the consumers. Analysing my professionalism in the field of marketing would consist of systematic flow of processes that would include understanding the market, framing the marketing strategy, analysing the marketing programs and implementing the plan (Babin Zikmund, 2015). My analysis about my future perspectives would be accustomed to the concept of promoting the goods thereby focussing on the advantages and uses of the product that is to be marketed. The current situation of the market must be quite well versed, that would help me in structuring the future plan with respect to the marketing strategies to be framed. The strategies should be efficient enough in generating the demand accustomed to the product (Massey, 2014). Marketing the products of a particular firm is quite different with the sales promotional activities, the major motive of sales promotion is just to bear huge sales profits of the firm, whereas marketing helps in raising the demand of the product and raising the sales revenue along with their focus towards consumer satisfaction. My future professionalism in marketing would focus in targeting the market, the customer needs and the integrated marketing objectives acknowledged. This would provide me with the incentive to act in a prope r manner that would be quite appropriate in fulfilling the objectives of my role. Project Proposal: Working Title of the Project The impact of brand equity on consumers behaviour: a thematic analysis of apple Background and Definition of the Problem Brand equity is derived from the consumers perception of the brand name of a particular product or service, rather than from the product itself. The aspect of brand is considered as more meaningful than just maintaining the focus on the products (Aaker Biel, 2013). The dimensions of the product would be able to describe the attributes of the product itself that could be easily imitated by the competitors. Yet, brand is considered as one of the most important aspect that would be explained by the emotions and relationships of the firm with the consumers. It is quite important for the firm to develop the brand equity of the firm in order to raise the brand loyalty aspects among the consumers. It would positively affect the demand of the products of the firm along with the increase in their profit margin. Justification of the problem Apple is one of the most developed companies that operate its business globally. Apple deals in the production of electronic devices among various other rival competitors. The products that are provided by the firm are of high quality and maintain an average costly product in the market. Being in a competitive world, the demand value for the product must be well attained due to the tough competitor faced from the competitors. The organization must be efficient enough to generate certain beneficial aspects that could be effective enough to generate the brand equity among the customers of the firm (Vomberg, Homburg Bornemann, 2015). A firm like Apple, who sells high standardised and modernized products, must aim at improving their practices to develop the brand equity among the consumers. It would help in increasing the brand loyalty of the consumers and thereby help in generating high demand towards the product. Projects Proposed Aim The aim of this research paper is to analyse the importance of brand equity and how apples brand equity creates impact on the consumers buying behaviour. Objective The objectives of the research paper could be stated as follows: Attain the brand strategies followed by apple in order to create brand equity among the consumers Attain the information of how consumers behaviour is related to the brand image of apple Research Questions The research questions that must be adhered in this research paper would be : What are the brand strategies followed by apple in order to create brand equity among the consumers? How is consumer behaviour related to the brand image of apple? Critical Literature Review Brand equity deals with the information regarding the brand from a receivers perspective or how the consumer would absorb the marketing message of the firm (Davcik, Vinhas da Silva Hair, 2015). Certain outcomes that would adhere to the product with a brand name if compared with the outcomes of the demand of the product without a brand name would be the best definition for defining brand equity. Brand equity is the commercial value that has been perceived from the consumers through their perception towards the product (Washburn, et al., 2015). Three primary levels are adhered to brand equity. These three activities are customer market, product market and financial market. These are activities and responses during the formation of a brand. The response of the consumer could be analysed with their willingness to pay for the product. If there has been a raise in their willingness to pay for the product, hence, it helps in initiating consumer behaviour towards the product (Huang Sarigll, 2014). This process is beneficial in adding value to the products of the firms raising their goodwill and market capitalization. Brand equity is concerned with the m9dnset of the customers, which would generate the customer market, whereas the sales generates the product market and value senses the financial market. The process aids in understanding the formation of brand equity and its complexity (Fatma, Rahman Khan, 2015). The mindset of the consumers is one of the most complex part of brand equity that consists of brand awareness and bran d image. Brand awareness deals with the memory of the consumer in being able to recognize the product whereas, brand image deals with the perception of the brand based on associations (Erdem Swait, 2016). Brand equity is considered as an important aspect of three product of the firm that would be beneficial enough in analysing the future projections to be undertaken by the firm. It helps in addressing to certain strategies and policies that would be appropriate in generating demand for the product and maintaining the brand loyalty. This would thereby help in promoting the product and increase the sales and revenue of the firm. Brand equity is one of the most crucial aspects to be undertaken by the marketing section of the firm (Aaker Biel, 2013). So far, the peer reviewed journals and research conducted has been dealing with the advantages of brand equity, brand loyalty, quality and various other aspects together improving the demand rate for the product (Huang Sarigll, 2014). None of the papers have researched on the individuality of brand equity in attaining growth for the demand of the products sold. This paper would conduct such research to fill the gap. Overview of the Research The research paper would consist of five aspects introduction, literature review, research methodology, data analysis, conclusion and summary. The introduction part of the paper would consist of the background of the issues, justification, aims, objectives and research questions. It would be followed by the literature review that would help in addressing the theories on brand equity. Research methodology would analyse the method in which the research would be conducted. It would be a secondary research. In order to address the research framework would be the financial report of the firm that would consists of the sales, revenue and profit earned by the firm in the span of 5 years ("Apple - Annual Report", 2017). Approaches for the research From the resourced data, data analysis would be conducted that would show how brand equity of the firm is affecting the revenue of the company (Buil, De Chernatony Martnez, 2013). Finally, conclusion and findings of the research paper would be provided. Gantt Chart Main activities 1st week 2nd week 3rd week 4th week 5th week 6th week Topic Selection Data collection from secondary sources Framing layout of the research Literature review Formation of the research Plan Selection of the Appropriate Research Techniques Primary data collection Analysis Interpretation of Data Collection Conclusion of the Study Formation of Rough Draft Submission of Final Work Table 1: Gant chart (Source: As created by author) Reference Aaker, D. A., Biel, A. (2013).Brand equity advertising: advertising's role in building strong brands. Psychology Press. Apple - Annual Report. (2017). Investor.apple.com. Retrieved 30 March 2017, from https://investor.apple.com/secfiling.cfm?filingid=1193125-15-356351 Babin, B. J., Zikmund, W. G. (2015).Exploring marketing research. Cengage Learning. Buil, I., De Chernatony, L., Martnez, E. (2013). Examining the role of advertising and sales promotions in brand equity creation.Journal of Business Research,66(1), 115-122. Davcik, N. S., Vinhas da Silva, R., Hair, J. F. (2015). Towards a unified theory of brand equity: conceptualizations, taxonomy and avenues for future research.Journal of Product Brand Management,24(1), 3-17. Ekpo, A. E., Riley, B. K., Thomas, K. D., Yvaire, Z., Gerri, G. R. H., Muoz, I. I. (2015). As worlds collide: The role of marketing management in customer-to-customer interactions.Journal of Business Research,68(1), 119-126. Erdem, T., Swait, J. (2016). The Information-Economics Perspective on Brand Equity.Foundations and Trends in Marketing,10(1), 1-59. Fatma, M., Rahman, Z., Khan, I. (2015). Building company reputation and brand equity through CSR: the mediating role of trust.International Journal of Bank Marketing,33(6), 840-856. Hair Jr, J. F., Lukas, B. (2014).Marketing research. McGraw-Hill Education Australia. Huang, R., Sarigll, E. (2014). How brand awareness relates to market outcome, brand equity, and the marketing mix. InFashion Branding and Consumer Behaviors(pp. 113-132). Springer New York. Huang, R., Sarigll, E. (2014). How brand awareness relates to market outcome, brand equity, and the marketing mix. InFashion Branding and Consumer Behaviors(pp. 113-132). Springer New York. Knapp, M. L., Vangelisti, A. L., Caughlin, J. P. (2014).Interpersonal Communication Human Relationships. Pearson Higher Ed. Massey, G. R. (2014, December). The Role of Coercive and Non-coercive Influence Tactics in Sales Manager/Marketing Manager Working Relationships. In2014 ANZMAC Conference. ANZMAC. Morgan, R., Piercy, N. (2015). Role Uncertainty and Marketing Performance in Service Firms. InProceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference(pp. 670-674). Springer International Publishing. Vomberg, A., Homburg, C., Bornemann, T. (2015). Talented people and strong brands: The contribution of human capital and brand equity to firm value.Strategic Management Journal,36(13), 2122-2131. Washburn, J. H., Till, B. D., Priluck, R., Boughton, P. D. (2015). The Effect of Co-Branding on the Brand Equity of Constituent and Composite Brands Before and After Trial. InProceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference(pp. 394-394). Springer International Publishing.

Topical Listing of the Hard Sayings of Jesus Essays -

Topical Listing of the Hard Sayings of Jesus I have tried to arrange the hard sayings according to similar topics. I am sure that I have not done an adequate job, and there are better ways to group the, so please feel free to suggest your own groupings. I encourage you to find a theme and then study and teach on the topics relative to that theme. I bought two copies of G.F. Bruce's book, so please let me know if you would like to borrow it. Please send me notes that you would like posted on the web. Communion 1 Eating the Flesh and Drinking the Blood of the Son of Man 21 (Zagnoli) 66 This Is My Body... This Is My Blood 236 (Zagnoli) Sabbath 4 The Sabbath for Man 32 Forgiveness 2 The Son of Man Forgiving Sins 26 3 Not the Righteous but Sinners 29 18 If You Do Not Forgive Your Brother 77 Death 5 Not Dead but Sleeping 35 51 The Great Gulf 189 Christ Paid the Penalty 70 Why Hast Thou Forsaken Me? 248 68 Why Are You Here? 243 Christian Lifestyle 6 Saltless Salt 37 (Mateko) 57 The Cursing of the Fig Tree 208 (Mateko) 60 Render to Caesar 214 (Mateko) 7 The Old Is Better 40 (Mateko) 8 One jot or One Tittle Shall in No Wise Pass 42 (Mateko) Commitment/Discipleship 29 Hating One's Parents 119 40 The Son of Man Has Nowhere to Lay His Head 159 37 Taking Up the Cross 150 46 Sell What You Have 174 39 For or Against 157 41 Let the Dead Bury Their Dead 161 42 Looking Back 164 56 The Wedding Garment 206 20 Pearls before Swine 86 24 Go Nowhere among the Gentiles 104 Humility 53 The Rate for the job? 195 54 The First Will Be Last 199 44 The Elder Brother 169 Wealth 46 Sell What You Have 174 48 The Camel and the Eye of a Needle 180 49 Serving God and Mammon 184 47 Give for Alms What Is Within 178 50 Using Unrighteous Mammon to Make Friends 186 60 Render to Caesar 214 Seriousness of Sin/Repentance 11 Plucking Out the Right Eye 54 13 Eunuchs for the Kingdom of Heaven's Sake 63 9 "You Fool!" Merits Hell Fire 49 62 You Brood of Vipers 221 19 Lead Us Not into Temptation 81 Marriage/Purity/ Oaths 10 Adultery in the Heart 52 12 Divorce and Remarriage 56 14 Do Not Swear at All 66 Love for Enemies 15 Turning the Other Cheek 68 16 Love Your Enemies 72 17 You Must Be Perfect 74 Faith 58 Faith That Removes Mountains 210 52 Will the Son of Man Find Faith on Earth? 192 26 Let the Children First Be Fed 110 Eschatology 63 This Generation Will Not Pass Away 225 64 There the Eagles Will Be Gathered Together 231 38 The Kingdom Coming with Power 153 69 You Will See the Son of Man 245 25 You Will Not Have Gone through All the Towns of Israel 107 Spiritual Warfare 28 Violence and the Kingdom 115 30 Casting Fire on Earth 122 31 How I Am Constrained Until It Is Accomplished! 125 32 Not Peace but a Sword 130 33 The Fall of Satan 133 36 Get behind Me, Satan! 146 67 Let Him Who Has No Sword Buy One 240 Election/Salvation/God?s Sovereignty 23 Seeing and Not Perceiving 99 55 Many Are Called, But Few Are Chosen 202 65 I Do Not Know You 233 51 The Great Gulf 189 21 The Sin against the Holy Spirit 88 27 Who Is Greater Than John the Baptist? 112 35 You Are Peter 139 Trinity/Nature of God 34 The Father and the Son 136 45 Why Do You Call Me Good? 172 59 Neither Will I Tell You 212 61 Call No Man Your Father 218 43 1 Will Warn You Whom to Fear 166 22 No Sign 94

Lord Of The Flies Essays (1005 words) - English-language Films

Lord Of The Flies Essays (1005 words) - English-language Films Lord Of The Flies Lord of the flies essay William Golding The Island is a microcosm of the evil we produce in the world today. Greed, power, domination are all factors of evil in the story line and in todays society. The first human instinct is survival. The fittest will survive, as in the book, and in todays world. For example, someone who is very skilled in math or physical feats may receive a scholarship pertaining to their skill. Taller and attractive people seem to get the better and higher paying jobs. Aborigines in Australia will eat grubs and insects to survive. We may find this repulsive but human instinct rules when we have no other options. Our human instinct also makes us frown upon people with undesirable traits such as obesity, poor eyesight or deformities. These people cannot fend for themselves as well as fitter people and die off so they may not reproduce. The fittest survive. The role of survival of the fittest was best described on (pg. 8) I cant swim on account of my asthma. Piggy was already going down in the food chain of the island. Ralph was a tall attractive boy who had very good leadership skills. It is no wonder that he voted in as leader. Piggy cant defend himself . An example of this is (pg. 17) Shut up fatty. Another example is when piggy wants to come with them up the mountain,(pg. 20), Ill come. your no good for a job like this .The boys on the island resorted to killing pigs with such savagery when they felt that they were hungry. When there is no order chaos arises. There are many examples of this in our society today. Riots happen when the people think they can get away with it. The number of people outweigh the number of authority figures. People hurt other people and steal. This is not something that would happen in an ordered society. All these people know whats right and wrong but their human instinct gets the better of them when they think they can get always with it. The same thing happened on the island. With no authority like the adults or (police) things turned into anarchy. They were trying to kill each other and ran around like savages just because they had no one to tell them they couldnt do that. There was a lot of emphasis that they were children and that is why this happened. That is simply not true. Look at my example above, people that riot have no authority to tell others to stop. You could compare that kind of behavior to what children would do if they were put in charge of the world. Todays society is full of bad leaders such as Sadam Husain , Slobodam Molosovich , Adolf Hitler and many more. They lead their people with false ideals and hidden agendas. Their thirst for power killed thousands of people and caused grief and suffering for millions. Hitler killed millions of Jews and that is something the German people will have to live with for ever . Sadam Husain tried to take more land for his country and failed and made more people suffer. Molosovich didnt want to give up his rule over the Albanians and killed alot of them in the process. Jacks hunger for power grew just as these leaders hunger grew too. (pg. 140) Im not going to be part of Ralphs lot , Im going off by myself..... Any one that wants to hunt when I do can come too. Jacks power grew so great that he made the boys think that there was a beast which ultimately killed Simon. He didnt care when a big rock squished Piggy and to make things unbearable he tried to murder Ralph. Also there were many great leaders such as Bill Clinton (debatable), George Washington, Abraham Lincoln, John A MacDonald and more. These Leaders lead their people with great emphasis toward the minority and fought for equal rights. Bill Clinton puts bad leaders in their place, George Washington fought for the independence of America, Abraham Lincoln freed the Blacks from oppression and John A MacDonald fought for Canada to become a whole country. Jack was a great leader that kept the boys in order

Assignment Example | Topics and Well Written Essays - 250 words - 215

Assignment Example ible inconsistency between traits of God and existence of evil that people suffer has a solution and this clarifies the point that despite sufferings that people undergo, God is all-powerful and cares about people. While the omnipresent feature means that God knows everything that people go through and having authority and being a loving and caring God would mean that He foresees any calamity and can protect people from it, bad things still happen to people. While evil defines a bad thing that destabilizes a system, and this is evident in such phenomena as diseases and calamity, the concept of moral evil offers a solution to the problem of evil. Under the concept, a moral agent exist that causes evil and human actions identifies the agency. This, together with the fact that God gave human being authority on earth and the freedom of choice, means that God may foresee evil and have authority over it, but He grants human being the freedom to decide on acting as an agent of moral evil or not. If man chooses to act morally then God’s authority becomes effective and He protects people from evil. Otherwise, man causes evil (Klibengajtis 4- 6). God granted man freedom and authority in earth and human actions, in consistency with God’s authority, causes evil. People’s sufferings are therefore consistent with the belief that God is all-powerful and cares for people because God acts on people’s will to either allow of prevent evil depending on human

1000 word - Written Review Sociology subject PART 2 Essay

1000 word - Written Review Sociology subject PART 2 - Essay Example She prophetically prefaces her article with the questions â€Å"What is the use of friendships in our lives?† and â€Å"What does it gives us?† hinting at the thrust of her entire article. She outlines in this article the gains that friendship can offer a person in terms of moral growth by taking advantage of the vicarious experience that the other person can give when she trustfully shares not only her life experiences but how such life experiences impact on her. In suggesting this approach, Friedman relegates friendship to a motive-based venture which purports to offer commitment to gain trust from the other for the end purpose of using that person’s experiences for ‘self-advancement.’ Consistently employing only the feminine pronouns through her article, Friedman properly characterizes friendship as a relationship based on approximate equality. She explains that approximate equality does not refer to values that are quantifiable like similarity in age or educational attainment but rather on personalities, attitudes and the like. Since there will always be inequality in certain respects, friendship must involve a balancing act to arrive at the ‘approximate equality’ status. The balancing involves finding aspects or traits in the other which can fill the gap left by the superiority of a party in one aspect, otherwise a mentor-student kind of relationship, rather than a genuine friendship will ensue. For example, if one of the parties to a friendship is economically superior to the other, this must be balanced by a trait or character which the other has comparative superiority like a higher educational attainment. Another important characteristic of friendship, according to Friedman, is commitment. Commitment is not based on some abstract standard but must be person-based. A connection must be established with the person and that person’s peculiar needs, wants, attitude and personality. Friedman states that commitment consists of the

Essay Example | Topics and Well Written Essays - 750 words - 27

Essay Example He had to come out a winner in this losing streak. Even if it meant that he would have to take his life. He killed himself. His insurance money will pay his debt and leave some for his wife. The anger and animosity between him and his son, Biff, will cease. As for his job, he will be redeemed and his value to the company will be seen when his clients and co-workers, by the hundreds, will attend his funeral. For Willy, he has finally won. For him, after his death, the tomorrow will be different: for him, his fame will reach greater heights for at his funeral hundreds will come to pay their respects; and, for those he will be leaving behind a more secure future with the money that the insurance company will pay his family. Miller excellently drove his point to the audience that there is no American Dream. Willy’s desire for fame and fortune is seen in the people he epitomizes, Dave Singleman who died a salesman and how hundreds of people came to his funeral (p 81); and, Ben his brother who went into the â€Å"jungle† at 17 years old and came out very rich at the age of 21 (p.52). He wanted desperately to be like them. He always wanted to keep on hearing the stories of these people told over and over and over again (p.49). Miller attacked Willy’s dream in several ways. First, was at work when the son of the owner of the company refused to acknowledge Willy’s importance to the company. He even changed Willy’s work status from a salaried man to a per commission basis one (p.57). Gone was Willy’s fame. Willy’s reaction was one of denial. He instead focused his mind to remembering the past and telling himself that he will eventually be recognized for his 30year service to the company (p.14). Miller used symbolism to depict that Willy despite his denial knew the futility of continuing to work. This symbolism is of the car that keeps â€Å"going off onto the shoulder† of the road. Willy tried

Changes to Crime Rates in the UK

Changes to Crime Rates in the UK Crime has devastating consequences to the economic and social dimensions of any country. Unfortunately despite increased efforts to fight crime halting it seems to be impossible. Slack (2009) points out that official crime figures indicate that the country has the worst rate essentially for all types, or categories of violent crimes when compared to the United States and other countries that appear on the list of the most dangerous countries in the world. Hicks and Allen (1999, 5) indicate that the figure of homicides which include offences of manslaughter, murder and infanticide have doubled since 1960s however, the state that recorded crime fell considerably in the 1990s. They assert that the rising trend of crime that was reported began in 1954 seemingly declining starting 1992 when reported crime peaked. Nonetheless the British Survey reports show the 1990s estimates of unreported crime as standing at fifty six percent and thus making it unclear whether there was indeed a decline in the 1990s. Additionally the rate of crime might have not reduced since statistics show that the average prison population has been increasing since 1940s to approximately sixty five thousand in 1998. Nonetheless the police insist that the crime rates have been declining over the years starting that they did peak in 1995 but have steadily reduced since especially due to government efforts. Home office (2008) statistics also indicate crime rates peaked in 1995 but have since dropped by 42 percent. In 2009 police reports show that crime decreased by five percent when compared to 2007/2008 rates while BCS reports show no significant change in the rates. NIMS (2008) are however of the idea that the overall crime rates have been decreasing over the past few years although some years have experienced slight increases in the rates. In general from the reports it can be concluded that on average the rates of crime have slightly decreased. On the most recent figures, what percentage of all crimes recorded by the police do the following constitute: Murder? Rape? Theft? Car theft? 2008/09 provisional data by the police show 648 occurrences of homicide. This is the lowest recorded figure in the last twenty years. Attempted murders, whose figure stood at 621 in 2007/2008 decreased by approximately forty six incidences or seven percent in 2008/2009. While there was a decline in the homicide offences that involved sharp instruments by approximately 18 incidents, attempted murders that involved knifes rose from approximately 245 to 271 incidents. Generally, of all crimes that the police recorded in the period 2008/09 murder accounted for less than two percent of them. Police records also show that while sexual offences recorded a 4 percent drop women rape increased by 12,000 cases which translates to five percent. Additionally car theft accounted for thirteen percent of all the crimes committed in 2008/09 (Home Office 2009, 16). On the most recent British Crime Survey figures, what is the most commonly experienced form of crime? According to Home Office (2009, 16), British Crime Survey statistics present property crime as the most common misdemeanor experienced by individuals. Property crime accounts for nearly eighty percent of the crimes that were recorded by BCS. Nevertheless this current figure is still lower since the high or peak point in 1995. What is meant by clear-up rates? Tarling (2008, 148) explains that while crime rate refers to the total figure of crimes that the police recorded per 100,000 people, clear up rate is described as the percentage of crime recorded that is solved or detected by the police. Home Office (2009, 131) clarify that the clear up rates may not be definitive indicators or measures of the police investigative performance and thus need to be evaluated or interpreted with care. Give examples of variations in clear up rates between crime categories. What reasons might be given for these variations? According to Home Office (2009, 131) just like in the previous years there was a variation in the clear up rates for the distinct crime types in 2008/09. For instance there was a 95% clear up rate for drug offences but 11% for vehicle offences. Additionally while the clear up rates for burglary stood at thirteen percent, criminal damage rates stood at 14%, robbery at 21%, fraud and offences at 28%, sexual offences 31% and violence against persons 47%. One of the main reasons that have been given for these differences is the nature of crime. For instance drug offences which record the highest rate are easy to clear since they are relatively straightforward to handle; to deal with an offender in possession of such substances a warning may simply be issued to the delinquent. However the rates are much lower in offences against vehicles or burglary since the offences typically come to light much later or days after they have been committed and the offenders have disappeared from the crime scene. Crime mix and the methods that are put into use by the police to detect the various offences can also lead to a variation in the clear up rates. What is the National Crime Recording Standard (NCRS) and why is it important? The NCRS provides general rules and regulations for recording offenses and has been approved and adopted by police forces since 2002 in England and Wales. It requires that all incidents reports whether from witnesses, third parties or victims and whether crime linked or not need result in an incident report registration. The NCRS represents the government attempt to overcome crime recording variations and provide accuracy and consistency in data entry between police divisions and forces. It is also important since it is meant to provide reliable data that is used to measure and compare police divisions and forces performance creating room for improvements (Hallam 2009, 38-41). NCRS also allows a crime recording approach that is victim oriented allowing the forces to fairly serve the populace. Which groups in the population are most at risk of becoming victims of violent crime? The general characteristics of adults that are susceptible or are most at risk of being violent crimes victims has not changed over the years. Essentially the overall risk of one becoming a violent crime victim in the period within 2008/09 was reported as being approximately 3%. Reports also indicate that males were twice as likely as women to become victims of violent crimes. According to the BCS survey the figure for men that had fallen victim to such crimes a year before the analysis stood at about 4 percent compared to 2% for women. Therefore the risk is highest for men than women. In addition risk of facing violent crimes for men decreased as their ages increased. Risk levels were found to be less than 1% for men that were sixty five years and older while those aged between sixteen and twenty four had a risk calculated at 13%. Similar trends were observed in females although the risk rates differed, with those between sixteen and twenty four facing a risk of about 5%. The unempl oyed people risk of becoming victims to such crime stood at 7.6 percent while that of the employed people was recorded at approximately 3%. Unmarried males and females (7.6 percent), students (8.6 percent) and individuals with mixed ethnicity (7 percent) also showed a higher than average risk of becoming violent crimes victims (Home Office 2009, 47). In terms of age and gender, which groups in the population are most likely to be known as  offenders? Offenders are likely to be young and male in terms of gender. In half of the reported violent crimes the offenders were believed or found to be between sixteen and twenty four years of age. Additionally from eighty percent of the incidents male offenders were found to be the main culprits as compared to fourteen percent for their female counterparts. The probability of males committing crime was in fact higher for all crimes. As age increased it became less likely that individuals would commit an offense. While individuals between 16 and 24 had a 55% chance, those between 25 and 39 had a thirty percent chance while those that were forty years and older had a 13 percent chance of committing crime (Home Office 2009, 70). Compared with other countries, is the crime rate in England Wales high, low, or average? Reports by the United Nations and the European Union indicate that the UK has been ranked second based in terms of overall crime rates in the EU, with higher percentages of homicides than those in Italy, German, Spain and France (Slack, 2009). Furthermore the UK is fourth in burglary rates and fifth in robbery rates when compared to most of the western European countries. The UK basically records the highest absolute burglary figure in the EU actually with double the total number of offenses that are recorded in France and Germany. Moreover Britain has been named as the most violent nation in the EU. According to Slack (2009) there are 2034 offenses occurring in every 100, 000 people in the UK, Austrias figures stands at 1677, US 466, South Africa 1609 and Canada 935. The crime rate is therefore generally high when compared with the other countries (Slack, 2009). In comparison with other jurisdictions, is the use of imprisonment in England Wales low, high or average? The proportion or percentage of the population that is imprisoned in any country varies with the conviction rates, crime rates, prison sentences length and tendency to issue prison sentences as opposed to community service or fines. Despite the declining crime rates in the UK imprisonment rates have steadily increased leading to overcrowding in prison facilities. When compared to Japan, Australia, Netherlands, Norway, Finland, Belgium, Austria, France, Spain and Canada the use of imprisonment in the UK is high (US BJS, 2005). Nonetheless when the compared to the United States, Singapore and Portugal, England and Wales use of imprisonment is average. According to BBC (2005) in every population of 100,000, 726 were in prison in the US, 142 in the UK and 58 in Japan in the year 2005.

Distance Learning Essay -- Education Technology Technological Papers

Distance Learning Distance learning (education) has become an integral part of the education process over the past few decades and is growing in popularity as technology advances.(Willis 1992) describes distance education (as) "the organizational framework andprocess of providing instruction at a distance. Distance education takes place when ateacher and student(s) are physically separated, and technology†¦(is) used to bridge theinstruction gap." (Coutts 1996). Furthermore, "distance learning activities are designedto fit the specific context for learning, the nature of the subject matter; intended learningoutcomes, needs and goals of the learner, the learner's environment and the instructional echnologies and methods." (American Council of Education 1996). According to Moore and Thompson (1990), there are essential elements needed for effective distance learning to take place: *Be prompt in coming online and insist students do the same. *Use a natural style of delivery; speak slowly and enunciate clearly. *Maintain spontaneity, avoid reading from a script. *Use visuals effectively. *Use frequent changes of pace to maintain interest. *Frequently draw participants into discussions. *Always refer to participants by name. *Give short concluding summaries of the concepts presented. *Provide structure by effectively using authority. *Control verbal traffic. *Provide socio-emotional support by integrating late group members and encouraging humor. *Establish a democratic atmosphere by sharing authority and asking for participation. *Create a sense of shared space and history. *Model appropriate behavior. *Seek and clarify a common definition of terms. *Set an appropriate pace (Mo... ...ournal of Distance Education . Moore, Michael G. & Thompson, Melody M. (1990) The Effects of Distance Learning. A Summary of Literature. (Research Monograph, Number 2). Southern Ohio Telecommunications Consortium. Moore, Michael G. (1989, June). Distance Education: A Learning System. Lifelong Learning. pg. 8--11. "Distance Education: A Learning System." Simonson, M. (1997). Distance Education: Does Anyone Really Want to Learn At A Distance. Contemporary Education, 68. Page 104--107. Willis, B. (1998, Jan-Feb). Effective Distance Education Planning: Lessons Learned. Educational Technology. Willis, B. (1994). Distance Education: Strategies and Tools. New Jersey:Educational Technology Publications. Willis B. (1992). Effective Distance Education: A Primer for Faculty and Administrators. Monograph Series in Distance Education. 2

How Is Mr Utterson Presented in Dr Jekyll and Mr Hyde Essay

Although Utterson witnesses a series of shocking events, the character is presented as an unenthusiastic and pessimistic Victorian man, and is evident from the very first page of the novel. The text notes that Utterson has a face that is ‘never lighted by a smile’ and only speaks when necessary. In addition Stevenson describes Utterson as ‘dusty and dreary’ and ‘yet somehow lovable,’ which is noticeable in the close relationships he has with his friends. His strong relationships with his friends may perhaps be because ‘his friends were of his own blood or those whom he had known the longest’ meaning his friendships are based on similar personalities and on longevity. His monotonous life is represented in the routine in which on ‘Sunday, when his meal was over’ he would ‘sit close by the fire’ and read his bible until the ‘church rang out the hour of twelve’ when ‘he would go gratefully to bed.’ Yet Stevenson presents Utterson as ‘dreary’, he also gives the lawyer many good qualities, such as his loyalty to his friends. This is evident when he suspects his friend Jekyll of committing criminal activities of blackmail and the sheltering of a murder; however he decides to sweep away what he has learnt and tells a clerk to ‘not speak of this note,’ instead of ruining his friend’s reputation. Another quality Stevenson presents to Utterson is his willingness to care more about those in trouble, rather than to reprimand them for being immoral: ‘At the high pressure of spirits involved in their misdeeds, and in any extremity inclined to help rather to reprove.’ Furthermore Stevenson presents the theme of duality of nature to Mr utterson, which is evident when ‘his blood ran cold in his veins’ at the time when he suspects his friend Henry Jekyll of ‘forging for a murderer.’ The phrase ‘his blood ran cold in his veins’ suggests a possible primitive and animal side to the character, which is later discovered to be possessed by Dr Jekyll as well when Stevenson reveals that Mr Hyde is in fact Dr Jekyll. In addition Mr Utterson is presented as a character who throughout the novel constantly uses rational thinking perhaps due to his occupation of being a lawyer. His rational thinking and denial of the supernatural is especially noticeable when ‘he attempted to protest again’ after being told that his friend Dr Jekyll was also in fact Mr Hyde, who Utterson sees as an inhuman and grotesque creature. In conclusion Mr Utterson is presented as the perfect Victorian gentleman who does not gossip, constantly seeks to preserve order and decorum, and guards his friends’ reputations as though they were his own.

Sociology Police Brutality Essay

Sociology Police Brutality Essay Sociology: Police Brutality Essay According to dictionary.com, deviance is one that differs from a norm, especially a person who behavior and attitudes differ from accepted social standards. Inequality however simply means the condition of being unequal, lack of equality or disparity. Through out this paper, I will be discussing a topic dealing with race, class and gender inequality. Many things have been happening in our society, and I believe deviance and inequality is the reason for most of these situations. This paper will shed some light into our daily problems and how they can be solve with more clarity. One of the topics dealing with race inequality in our society would have to be police brutality to minorities. Police are known to use excessive force towards minorities, which leads to endless bloodshed, bruises, and bullet wounds and in most cases death. It would seem that the police have some kind of inequality to minorities. In the case of Mike Brown, he was shot down simply because he looked the way he did. This is a great example of race inequality because he was treated different due to the color of his skin. It would seem many police officers released they have the power to not only arrest but also use deadly force in certain situations. Now one can clearly say many officers of the law abused these powers and aren’t afraid of the end results. A perfect example would be the case of Scott Olsen; a 24-year-old male was shot in the head with a tear gas canister due to being a part of a peaceful protest in California. Scott was hospitalized for more than month due to having a fractured skull. After bringing awareness of this police brutality to the state, no officer was punished or even suspended for this action. However, Scott Olsen was just one over five thousand cases of police misconduct. Police brutality has been increasing exponentially though out the years. More than three hundred cases of police brutality to minorities have been linked since the beginning of 2 015. It seems being African American is not safe enough around the police anymore. It would seem this police shoot and eliminate African Americans faster than any other ethnic group. It is more than obvious that these race and class are divided widely through out America. Another form of inequality in our current society can be found in the group of gender. In most

Samsung Electronics Essay Essays

Samsung Electronics Essay Essays Samsung Electronics Essay Paper Samsung Electronics Essay Paper Executive Summary Recent quality related issues have put Samsung Electronics. one of the world’s largest engineering companies at hazard. These quality concerns. spiked through recent callbacks and external ailments. have generated a flow of bad intelligence coming to the desk of quality manager Kevin Sarni. The issues most normally found within the ailments related to expose issues. client service support. faulty electric constituents. sound. and safety. Of the chief issues. show and client service support appeared to be the most damaging. Once the forms and subjects became seeable. Samsung and its quality manager Kevin Sarni were challenged with instantly placing root causes. This was non an easy undertaking. although with the aid of a Six Sigma Black Belt adviser. Sarni was able to get down farther qualitative analysis to find where action is necessary. Problem Designation In April of 2012. Samsung Electronics. and its quality manager Kevin Sarni faced a figure of quality related jobs with their LCD telecastings. The jobs foremost surfaced after a recent LCD Television callback. Shortly thenceforth. ailments were generated through other beginnings online. every bit good as Samsung’s internal ailment database. ConsumerAffairs. the chief beginning of external client ailments. was an independent consumer intelligence and blogging web site. Sarni couldn’t believe the emotions encapsulated within the ailments found on ConsumerAffairs. and was concerned about the public rapidly developing a negative perceptual experience of Samsung’s merchandises. In the yesteryear. Sarni had worked specifically on quantitative fabrication informations and hence. lacked experience with the analysis of qualitative steps. Samsung’s dwindling quality and increasing figure of ailments had to be stopped. and as the quality manager. Sarni knew he had to assail them. but was faced with the inquiry of how to make so. Problem Analysis After farther analysis of the 33 ailments posted on ConsumerAffairs. at that place appeared to be some important forms. In order to take out the list of ailments it was necessary to build a tabular array naming the chief classs of issues. The five chief classs identified were show. client service. electronic constituents. sound. and safety. After the chief classs were established. subcategories were created ( Appendix 1 ) . The subcategories are merely smaller graduated table issues that relate to a bigger image job. Some ailments really included multiple facets. and are hence placed in more than one chief class. After categorising and analysing the ailments. an affinity diagram was created ( Appendix 2 ) . Following. a Pareto analysis was constructed in order to show the cumulative per centum and single frequences of the ailments ( Appendix 3 ) . Both the affinity diagram and the Pareto analysis show the two largest classs being show issues and client service issues. These two classs entirely amounted to 75 % of the issues addressed within the ailments. The largest issues in footings of show were lines through the screen. no image at all. and a fluttering image. Although there is no rigorous grounds. it is extremely likely that a faulty electronic constituent installed in the telecasting could do show issues. Customer service on the other manus was rather sporadic in footings of low frequences in the subcategories except for expired warranty/service programs and non-refundable state of affairss. These peculiar ailments of expired service seem to be the most emotional of all. and most likely the 1s that could develop a negative perceptual experience in the eyes of the populace. Other subcategories. such as audio and safety. were comparatively low in frequence. and hence should non be the immediate jobs to turn to. Last. to assistance in placing root causes. a cause-and-effect diagram was created ( Appendix 4 ) . The diagram consists of four subdiv isions including stuffs. procedures. environment. and people. Action Plan Due to such a high frequence in show issues. Sarni must turn to them with immediate attending. Assuming that many of the show issues are caused by defective constituents. such as the chief board. it is of import to place where in the procedure these faulty constituents are coming from whether it be internal fabrication procedures or providers. Since providers happen to be at the beginning of the supply concatenation it would be necessary to get down at that place. Sarni. along with cross-functional squads from Samsung must instantly schedule a visit to their chief providers of constituents such as the chief board. Once the visits are scheduled. Sarni and the cross-functional squads will carry on extended audits of the supplier’s processes and systems. The audits will dwell of elaborate scrutinies of the supplier’s equipment. procedure capableness. installations. and forces. Each provider they visit. Sarni along with another director. will be responsible for rating each provider. The rating prosodies should dwell of defects per twenty-four hours. harm. flexibleness. reactivity. and communicating. Grades will be recorded on a provider scorecard and so electronically documented upon return to Samsung’s office. Dependant on the findings. Sarni may be faced with taking another provider. that is. 1 who is systematically able to run into design specifications. Finally. one time a quality provider is developed within Samsung’s web of spouses. Sarni must direct important attempt in supervising their public presentation. To supervise the supplier’s public presentation overtime. Sarni will put formal ends and step the peculiar supplier’s public presentation against these ends on a regular footing. Although this peculiar provider audit procedure may take a few hebdomads. it must get down instantly. Ultimately. it will supply Sarni a definite reply of whether the faulty constituents are supplier related. or internally related. such as Samsung’s fabrication procedure. If so the faulty constituents continue to be experienced after the provider audit procedure. Sarni must get down an immediate review and audit of Samsung’s in-house fabrication procedures. After immediate action. the undermentioned term must besides be considered. The following most of import issue to turn to is Samsung’s degree of client service. Assuming Sarni doesn’t have direct authorization over the call centre employees. the client service manager will be in charge of turn toing client service betterments. The first measure in bettering client service will be the execution of an etiquette class required for each and every call centre employee. The etiquette class will be administered electronically and will hold a completion deadline. The class will include new guidelines and protocol associating to keeping clip. airting calls. taking duty. and being empathic towards the client. Upon the completion deadline. the client service manager must implement a recording system on all incoming phone calls to the call centre in order to supervise employee’s etiquette towards clients. Failure to stay by etiquette guidelines and protocol upon taking the etiquette class. would ensue in expiration of employment. After basic etiquette is established with the call centre employees. the client service manager must get down authorising his employees to take on larger duties and functions. The bulk of client ailments from ConsumerAffairs were directed towards the call centre and their inability to assist. Through employee authorization. the client service manager will let employees to publish a refund or replacing whether or non the customer’s guarantee or service program is expired. Not merely will this greatly better client service. but it could besides better employee morale because employees will experience a greater sense of power. Last. after bettering client service in the call centre. farther betterments may be aimed at extinguishing technicians. Sarni along with top direction must do the determination to outsource on-site fixs. Presently. on-site fixs are doing many jobs for Samsung every bit good as its clients. Many times the technician has been unable to mend the Television whether it was because of unavailable parts. wrong diagnosing. or merely an unqualified maintenance man. Alternatively of seeking to manage all facets of the concern internally. Samsung must engage an outside house with more experient technicians. To get down outsourcing on-site fixs. Sarni along with top direction must carry on research in order to happen fix companies that serve each geographical part. Upon choice. Samsung’s client service manager will set up a plan to pass on fix orders to the hosting company. This will let orders to be electronically transferred to the hosting company. who will so be responsible for transporting out the fix from that point on. Samsung’s call centre will so expect verification that the fix has been performed and follow up with the client. Not merely will the outsourcing allow Samsung to concentrate on its nucleus concern patterns. but it will besides cut down the sum of money tied up in assets such as fix trucks. tools. and parts.

Death in Popular Culture Essay Example | Topics and Well Written Essays - 1250 words

Death in Popular Culture - Essay Example Today the type of media one uses and is exposed to defines the personality of the individual (Kearl 85). The media is subtle in its approach and yet so sublime in its execution that today it is the media that decides who is a hero and who is a foe. Because of its speed and interactivity today people use media to give meaning to the world objects and make perceptions about various phenomena. Media has the power of accentuating paltry issues and making them appear ever more significant to the masses. The stark imprints of media penetrate into our minds and shape our thoughts and behaviors and this is ultimately reflected in the society. This entire process along with its affects on the society is known as â€Å"popular culture† today (McKenzie 96). The popular culture in this contemporary world drives our thoughts and perceptions of different concepts in this world. Today we are subjected to movies, news, music, internet, games and a lot more under the banner of media. On the an terior media is of great help and use for us but on the posterior media is driving our opinions and have made our life materialistic and consequently we have become more hedonistic and pleasure loving, for instance we are least concerned today about the sheer truths and blunt realities of life. We hardly care about the deaths occurring in Africa of hunger or people dying of natural or human disasters in any part of the world. All we care about is us and the maximization of our pleasures. With this newly form or guise that we as human have entered ourselves into has actually served to distant us from the love of God and the meaning of life. Similarly popular media has also defined death and its meaning to us in the modern age. This will be discussed throughout the length of this paper in light of the views of different philosophers and thinkers. Thesis Statement Popular culture has transformed the meaning of death in the contemporary world, making death appear more materialistic and fascinating than meaningful and sublime. Kearl’s stance on the subject Kearl’s work is based on the impact that media has made on the people’s perception of death. Interestingly Kearl was keen enough to identify a certain shift in the media’s dealing with the subject of death after the World War II, since the Baby Boom age. Violence, murders and thrill since have been the new modes of entertainment used by directors for silver and golden screens. According to Kearl’s research an average American by the age of 16 have witnessed approximately 18,000 murders on different forms of media. This is where Kearl quantifies the impact of media on the perception of death among humans. Death has been dramatized so frequently and creatively that it has not remain something sedate and imminent. In fact media and media actors have made death appear to be an event, an extraordinary event. This can be understood by the example of fans of Sylvester Stallone, they se e him on the big screen so often that when they see him in reality, live, face to face they do not treat him like any other human, in fact they treat him like a super human and hence their reaction and behavior changes. Same is the treatment of death in today’s society under the influence of media. People hardly know of death’s face value all they know about this phenomenon is unnatural, unreal and conveyed through media. Since media incorporate internet, TV, print and all forms of communication tools therefore the concept of death carried by each

Essay Example | Topics and Well Written Essays - 1000 words

Seethetwoarticleslistedattheendofthisdocument.Basedonthematerialcoveredinthemicroeconomicsclass,provideaneconomicanalysisofthepolicyscenariogiven below - Essay Example This may include External Price Referencing element in it. In some countries like Germany, they allow free pricing of patented drugs but use the policy of External Price Referencing in reimbursements. It is not the same in Netherlands which sets a cap on the price of medicines considered to be of therapeutic value. It must be noted that not all types of drugs are subjected to this policy of External Price Referencing. There different guidelines in different countries that are used when using the policy. The drug m market follows the rules of demand and supply just like other products. The only difference comes in regulatory protection and approval and also on the role played by the demand side. (Mossialos, et al, 2004). This varies with different countries for they have different rules and regulations that guide the policy being undertaken on pharmaceutical products. Also the value of a particular pharmaceutical product is determined by factors such as the amount the consumers are willing to pay for the product. This varies in different countries based on availability, accessibility, importance of the drug and other factors like the government policies and controls. The manufacturer and those importing set their own pricing which affects the price of the drug. This varies in different countries which have different tariffs on imported goods. Others factors are differences on costs of procurement and even price discrimination by the suppliers of patented drugs on those countries with a factory producing generic drugs. (Olcay and Laing, 2005). The incomes of individual consumers and national, degree of competition in the public and private sector, the system of health capacity and the public policy in different countries. Those countries that are developing public health cost account for the second largest government expenditure after staffing cost. (World Bank

Relationship maintainance Essay Example | Topics and Well Written Essays - 750 words

Relationship maintainance - Essay Example It ensures that none of the members has more benefits others within the society provided they have the same qualifications. It is not certain whether nepotism is right or wrong in the society; however, individuals in countries such as China believe in nepotism. Many people have different perceptions and beliefs concerning nepotism. Nepotism is a direct act of favoritism to other persons due to a given relationship status with such persons (Jones, 9). It does not consider merit in the allocation of opportunities or resources. Nepotism seems to favor a few individuals in the society; however, it is not fair in the modern world especially in educational and corporate institutions. Although it may be beneficial to some individuals, it could result in negative consequences in the long-term. Such consequences involve the denial of the acquisition of communication skills alongside other important skills due to overdependence on family networks and relationships. People who depend on nepotism for opportunities do not show effort or commitment to their work because they sure of their strong networks. China is one of the largest countries in the world. It is also one of the oldest civilizations and has improved technologically over the years. Many students graduate every year from higher learning institutions with expectations of easily securing working opportunities. However, it is difficult for such graduates to find employment despite having all the desired qualifications. This is because, for one to find a job they require higher educational qualifications, work experience, and above all a perfect network. A perfect network involves the ability to maintain constant visits to the home of a person in authority for a long time. For instance, I needed to find a job once I graduated. My father had already started a relationship with a particular manager a long time ago. This is because he needed the manager to

World War I Causes and Outcomes Essay Example for Free

World War I Causes and Outcomes Essay The causes of World War I included a growing rate of militarism, which was accompanied by an arms race. Also imperialism, as economics and fighting for colonies among the European nations were prevalent. Alliances such as The Triple Alliance and The Triple Entente also started the war along side nationalism. The effects of the war included 8.5 million deaths just from soldiers, 16.1 million in total, higher taxes, rationing of food and other products, a propaganda war, and famine. Germany was blamed for the war so they owed millions of dollars in reparations to many different countries so Germany had to skyrocket their taxes and began a famine. Personally, I believe that World War I could have been prevented if it werent for certain actions. For example, if Austria-Hungary had negotiated seriously with Serbia in July 1914, war could have been avoided. However, Germany egged Austria-Hungary on to be completely unreasonable. It turned out to be the result of a hundred little pressures all building up until eventually it just exploded. Also, if it werent for the three alliances it could have possibly been avoided. I would say that World War I was justified in the fact that Germany was trying to take over Europe in a very bad and hostile way so they had to be stopped. Its hard to say that a war that caused millions of deaths was justice but when you think about it, they had no right to take over Europe and wouldve hurt and killed many innocent civilians in the process. Germany ended up paying their debt to the war by owing reparations and money so in another sense it was justified.

Tuskegee Syphilis Study Ethics

Tuskegee Syphilis Study Ethics Abstract The Tuskegee Syphilis Study was a forty year-long study in which researchers observed the natural progression of syphilis in 399 African-American men. Despite medical advancements and the discovery of successful penicillin treatments for syphilis, researchers involved in the Tukegee Syphilis Study took extreme measures to ensure participants remained unaware of life-saving intervention (Jones, 1993). The deceptive and manipulative nature of the Tuskegee Syphilis Study resulted in public uproar and legislative action to ensure the protection of human rights and prevented future unethical practices in research involving human subjects. Although there are strict federal regulations for research ethics, underrepresentation of minority groups in clinical research continues to exist even forty years after the cessation of the Tuskegee Syphilis Study. Research suggests that the maltreatment and unethical practices of the Tuskegee Syphilis Study may have fostered distrust in health care prov iders resulting in unwillingness to participant in clinical research (Shavers, Lynch, Burmeister 2000). The implications of the Tuskegee Syphilis have helped shape the American Psychological Associations Ethical Code of Conduct (2002) and influenced the current standard of care expected of health care providers involved in research. Keywords: Tuskegee Syphilis Study, research ethics Research Ethics: The Tuskegee Syphilis Study The Tuskegee Syphilis Study is one of the most infamous and controversial studies executed in the last century. In 1932, the United States Public Health Service in conjunction with the Tuskegee Institute initiated a 40 year-long study to observe racial differences in the development of syphilis. Syphilis is a sexually transmitted disease that gradual spreads throughout the body and may cause physical deformities, dementia, paralysis, and even death (Center for Disease Control [CDC], 2012). Researchers from the Tuskegee Institute recruited 600 African-American men from Macon County, Alabama, 399 of who had untreated syphilis in the latency stage (Reverby, 2001). The researchers coerced participants into the study by telling them they had â€Å"bad blood†, a term used to describe multiple illnesses within the black community at that time. To persuade participants even further, researchers provided them with regular meals, free transportation to and from the clinic, and funeral s tipends for their families (Carmack, Bates, Harter, 2008). Furthermore, research directors hired African-American doctors and nurses in order to acquire and maintain the participants trust throughout the study (Corbie-Smith, 1999). Despite medical advancements and the 1943 discovery of penicillin as a successful treatment for syphilis, participants in the Tuskegee Syphilis Study were not privy to life-saving interventions. Furthermore, researchers prevented participants from knowing about viable treatment options by prohibiting medical screenings during the World War II draft, monitoring participants who went to other medical facilities, and intervening with other health care providers who tried to treat participants (Reverby, 2001; Rothman, 1982). By taking such extreme measures throughout the study, more than 100 men who suffered from syphilis succumbed to the curable disease (Corbie-Smith, 1999). Although several government agencies and healthcare providers knew of the Tuskegee Syphilis Study, in 1972, the New York Times released an extensive article detailing the unethical treatment of African American men with untreated syphilis. The article generated public disgust and caused nationwide uproar, inevitably resulting in the 1973 termination of the Tuskegee Institute’s syphilis research by the Health and Scientific Affairs Review Board (Carmack, Bates, Harter, 2008). The unethical practices committed by researchers at the Tuskegee Institute led to the 1974 National Research Act, which mandated the use of Institutional Review Boards for research that receives federal grants (Rencher Wolf, 2013). Despite the cessation of the study in 1973, it was not until May 16, 1997 that President Clinton issued an apology on behalf of the United States Government to the victims of the Tuskegee Syphilis Study. At this time, the United States Government recognized their role in the c ontinuation of the study and the ethical negligence that took place (Fairchild Bayer, 1999). Throughout the duration of the Tuskegee Syphilis Study, generations of researchers who undertook the study continued to rationalize their work based on scientific grounds and the importance of understanding the biological progression of the disease. They justified any ethical concerns by suggesting that researchers could never replicate the magnitude of such data or have the ability to acquire such a large group of untreated individuals (Rothman, 1982). The validations given by researchers to continue mistreating patients stress the importance of creating ethical boundaries when conducting research. Acknowledging the deficient treatment and research decisions made by health care providers in the past helps influence the direction of patient care for the future. The Tuskegee Syphilis Study, along with many other unethical research practices in our country’s medical and psychological history, including eugenics and maltreatment of the mentally ill in asylums, have helped shape the ethical requirements that are now expected from all health care providers. The ethical violations committed throughout the course of the Tuskegee Syphilis Study have influenced the inclusion of many standards outlined in the APA Code of Ethics involving patient care, therapeutic practice, and research protocols. Ethical Concerns General Principles The unethical foundation and practices carried out throughout the duration of the Tuskegee Syphilis Study violated the General Principles outlined in the 2002 American Psychological Association Ethical Code of Conduct including: Beneficence and Nonmaleficence, Fidelity and Responsibility, Integrity, Justice, and Respect for Human Rights and Dignity. In terms of Beneficence and Nonmaleficence, which describes the importance of avoiding and minimizing patient harm (APA, 2002), the researchers involved with the continuation of the Tuskegee Syphilis Study harmed their participants as well as the participants’ families who had to care for them as their health deteriorated due to the progression of the disease. Furthermore, researchers neglected to discuss the transmission of syphilis and preemptive measures that would prevent others from contracting the disease, which caused harm to those who had sexual relationships and children with untreated participants (Corbie-Smith, 1999; Jon es, 1993). The principle of Fidelity and Responsibility focuses on building and maintaining a trusting relationship between the patient and health care provider as well as the obligation to serve in accordance to the patient’s best interest (APA, 2002). The Tuskegee Syphilis Study violated this principle and in many ways relied on deception to give the impression of trusting relationships between researchers and participants. For instance, in order to gain the trust of the participants, researchers hired an African-American nurse named Eunice Rivers for the duration of the forty year-long study. She would often transport them to and from the clinic, act as a cultural liaison, and provide devoted support to the participants (Corbie-Smith, 1999). Although this encouragement and assistance was important for the participants throughout the study, the formation and maintenance of such a trusting relationship may have inhibited the participants from making well-informed decisions about their c ontinued involvement in the study. In this regard, Eunice Rivers may have unintentionally acted as a mode of deception rather than of trust by not upholding the participants’ best interest and inadvertently obstructing informed consent. The Integrity and Justice Principles involve the importance of upholding honesty, avoiding misrepresentation, and ensuring access and benefit from services (APA, 2002). In regards to the Tuskegee Syphilis Study, the violations of these values are apparent due to the dishonest, manipulative, and immoral nature of the study. Researchers went to great lengths in order to prevent participants from learning about life-saving treatments for syphilis including informing the Alabama Health Department not to treat participants, interceding with other health care providers, and prohibiting medical screenings for participants drafted to fight in World War II (Reverby, 2001). The resources that researchers used to maintain the study’s objective indicates the unethical practices that occurred throughout the duration of the study in the name of science. Lastly, the principle of Respect for Human Rights and Dignity concerns the protection of human rights and overall welfare of a patient’s well-being (APA, 2002). Throughout the course of the Tuskegee Syphilis Study, researchers violated several human rights and exploited the vulnerability of a community affected by a potentially fatal disease. Researchers took advantage of a population that lacked affluence and quality education for American-Americans by giving participants incentives such as funeral stipends and hot meals, which inevitably impeded their ability to make informed decisions about participating in the study (Carmack, Bates, Harter, 2008; Corbie-Smith, 1999). Furthermore, during the period in which the Tuskegee Syphilis Study took place, social prejudices against African-Americans may have influenced the basis and continued justification of the study (Bhopal, 1997). Informed Consent The standards outlined in the American Psychological Association are expectations pertinent to all health care providers who are assessing, treating, or researching patients. The standard related to informed consent regarding research discusses the importance of disclosing the purpose, potential risks, and expected duration of the study in order for participants to make educated decisions about their participation in research (APA, 2002). From a historical perspective, at the time of the Tuskegee Syphilis Study the APA Code of Conduct was not a comprehensive list of standards, research guidelines, and protocols. However, the importance of informed consent is paramount in Tuskegee Syphilis Study and influences the expectations for patient care that are applicable today. The African-American subjects involved in the Tuskegee Syphilis Study were primarily impoverished and uneducated sharecroppers, which presents ethical concerns regarding the ability for participants to make informed decisions due to desirable research incentives or an inability to comprehend the extent of their involvement in the study. Researchers also used the term â€Å"bad blood† to recruit participants rather than informing them of their actual medical condition. The lack of information provided to the participants regarding the nature of the study and treatment options indicates the inadequacy of informed consent that caused harm to many individuals involved in the Tuskegee Syphilis Study. In addition, there remains to be controversy regarding how informed the participants were throughout the study. In 1972, a Center of Disease Control officer reported that participants in the Tuskegee Syphilis Study had knowledge of the study’s nature and knew they could withdraw at any time. Conversely, Dr. Williams, an intern who worked at the Tuskegee Institute during the study, stated neither interns nor participants knew of the study’s objectives (Jones, 1993). The conflicting accounts indicate the deceptive characteristics of the study, which may have caused confusion to the participants and subsequent mistrust of health care providers that is still prevalent today. Deception in Research The APA Ethical Code of Conduct prohibits researchers from deceiving participants in research that may potentially â€Å"cause physical harm or severe emotional distress† (p. 11). The detrimental effects caused by the Tuskegee Institute violated this standard in several ways. For instance, researchers told participants they had â€Å"bad blood† and offered treatment and incentives for ongoing participation. Medical staff involved in the study never told participants their true medical diagnosis. Charles Pollard, a Tuskegee subject stated, â€Å"All I knew was that they just kept saying I had bad blood- they never mentioned syphilis to me, not even once† (Jones, 1993, p. 278). The participants used in the Tuskegee Syphilis Study all had syphilis in the latency stage, which can be very dangerous if left untreated. Many with latent stage syphilis may not experience the external symptoms of syphilis including sores and rashes; however, they may be susceptible to develop paralysis, blindness, dementia, or fatal damage to internal organs (CDC, 2012). Despite the debilitating and life-threatening effects of syphilis, participants never received counseling on how to prevent the transmission of disease or that their disease was contagious at all. Consequently, this exacerbated the spread syphilis and contributed to 40 wives contracting syphilis from sexual interactions and 19 children born with congenital syphilis (Jones, 1993; Perkiss, 2013). Although the Tuskegee participants believed they were receiving treatment for â€Å"bad blood†, researchers actually prevented participants from gaining access to life-saving treatment and watched as participants health slowly deteriorated. Researchers continued to justify this active neglect in fear of losing â€Å"valuable† research data due to the longevity of the study. The harm caused by the omission of information in the Tuskegee Study, especially the severity and cause of syphilis is irrevocable and continues to have ethical implications in research studies. Research Implications The unethical practices of researchers and health care providers throughout the Tuskegee Syphilis Study have led to legislative, political, and social implications that continue to affect research protocols. Due to the public upset caused by the revelation of the Tuskegee Syphilis Study, legislators passed the National Research Act in 1974 in hopes of avoiding unethical practices in future research endeavors (Rencher Wolf, 2013). The National Research Act led to the formation of theNational Commission for the Protection of Human Subjects of Biomedical and Behavioral Research who were responsible for recognizing and enforcing the ethical standards regarding professional conduct when using human subjects in research. By doing so, the Commission also established guidelines for researchers to abide by in order to protect human rights and preserve human dignity (The National Commission for the Protection of Human Subjects of Biomedical and Behavioral Research, 1979). The National Research Act also mandated institutions who receive government grants to establish and submit research proposals to local Institutional Review Boards. The Institutional Review Boards are required to evaluate research studies and ensure that informed consent, research methods, and objectives adhere to the ethical guidelines and uphold human rights. Moreover, the Institutional Review Boards are responsible for yearly evaluations to ensure r esearchers remain in accordance to all ethical guidelines. (Rencher Wolf, 2013; Corbie-Smith, 1999). Due to the legal and ethical implications of the Tuskegee Syphilis Study, many research institutions became overly cautious about including certain groups in their research in fear of causing another public protest. Excluding particular groups from research limited generalizability and the application of research findings to a diverse population, which consequently hindered scientific progression. This concern led to the 1993 National Institutes of Health Revitalization Act, which required researchers to include minorities and women as research subjects. However, the ability to acquire these populations for clinical research, especially ethnic minorities, continues to be troublesome (Corbie-Smith, Thomas, Williams, Moody-Ayers, 1999). Although federal regulations have mandated ethical guidelines for research, the effects of the Tuskegee Syphilis Study and other unprincipled practices throughout history may be a factor in the underrepresentation of minorities participating in research and the perpetual mistrust in health care providers (Freimuth et al., 2001). Based on a report from the Center of Disease Control, African-Americans have higher rates of medical conditions including heart disease, stroke, HIV/AIDS, diabetes, and hypertension (CDC, 2011). However, due to the low census of participants in medical research, health care providers face challenges when trying to identify the physiological, cultural, and sociological reasons contributing to the high prevalence of African-Americans suffering from medical conditions. Researchers suggest that the extensive history of unethical treatment by health care professionals, including that of the Tuskegee Syphilis Study may affect the low frequency of minorities willing to participate in research (Freimuth et al., 2001). For instance, a study conducted by Shavers, Lynch, Burmeister (2000) indicates that knowledge of the Tuskegee Syphilis Study would negatively affect African-American participation in biomedical research based on distrust of researchers. Although awareness of the Tuskegee Syphilis Study was not the only factor influencing minority participation, 51% of African-Americans were less trusting of medical research because of their knowledge of the Tuskegee Syphilis Study. Furthermore, of the 51% who distrusted researchers, 46% reported that knowledge of the Tuskegee Study would affect their participation in medical research and 49% reported being unwilling to participant in research studies. Misconceptions regarding the nature of the Tuskegee Syphilis Study which suggests that researchers intentionally injected participants with syphilis in order to observe the natural progression of the disease may also be a contributing factor as to why minorities are hesitant to trust researchers or health care providers (Freimuth et al., 2001; Shavers, Lynch, Burmeister 2000). Furthermore, parental influence and socialization may have also had an indirect influence on more recent generations who were unaware of the discreditable history of research methods for scientific advancement (Poythress, Epstein, Stiles, Edens, 2011). The influence of cultural perspectives regarding research may reinforce reluctance to participate in research and perpetuate mistrust in health care providers. Conclusion The ethical research concerns surrounding the Tuskegee Syphilis Study continues to influence the revisions of the APA code of conduct, the standard of care expected for all patients, legislative orders to protect human rights, and social perspectives of health care providers. Despite the cessation of the Tuskegee Syphilis Study in 1973 and the enforcement of strict federal regulations, the underrepresentation of minorities in research continues to be a concern. The lack of participation limits generalizability and impedes the validity and application of research findings. In order to facilitate change, it is important for researchers and health care providers to address the misconceptions of the Tuskegee Syphilis Study, recognize the development of ethical standards throughout recent decades, and emphasize the value of accurate representation of minorities in research.